Case Studies

• be.ology Started by two friends who believed in the power of positive thining, be.ology started off with fashionable t-shirts with positive messages like be.kind, be.bold, be.you, be.inspired and more.
• DeKuyper ® Pucker ™ Schnapps Our challenge was to create programming that would be fun for adults 35+ while gaining awareness of the product and formally introduce the Pucker™ Appletini.
• National Vietnam Veterans Art Museum NVVAM had not had any media placements in nearly five years with the exception of one Chicago Tribune story about its “Above and Beyond” memorial exhibit. With the new changes and directions taken by the exhibit staff and new board of directors it would be simple to reinvigorate and excite media. NVVAM is Chicago’s only national museum.
• Que Syrah Fine Wine Shop Que Syrah Fine Wine shop focuses on small production winemakers, good producers who may be ignored by larger retailers, filling a need on the north side of Chicago.
• The Recording Academy Chicago Chapter The Recording Academy Chicago Chapter, an arm of the national office in Los Angeles and best known for its GRAMMY Awards, was founded in 1961 and works closely with many established music and arts organizations and has become an integral partner in the Chicago and Midwestern cultural communities.
• HeatFrom 2001-2006 Heat was an extremely expensive, upscale Japanese restaurant in downtown Chicago, offering the concept of a "fresh fish dining experience" to adventurous diners.
• Kids Caring 4 KidsKids Caring 4 Kids (KC4K, www.KidsCaring4Kids.org) came to us through a network of PR professionals offering to do pro bono work. Headquartered in Chicago's suburbs, the organization strives to educate American kids about the needs of their counterparts in Africa, in particular AIDS orphans. KC4K encourages kids across the country to take action by hosting fundraisers for projects it sponsors in Zambia and South Africa.