be.ology

Company:

Started by two friends who believed in the power of positive thinking, be.ology started off with fashionable t-shirts with positive messages like be.kind, be.bold, be.you, be.inspired and more. When Cascade met the owners, the company was ready to go to the next level and grow their business. Today the company has six product lines all with the same positive messages.

Challenges:

As a small business, their marketing budget was limited and we needed to find a unique story hook like research to qualify the product's concept.

Opportunities:

The company's owners are very savvy and interested in generating more lines and growing the company. The t-shirts' unique concept brought a refreshing trend to market and a new face on everyday fashion.

Strategy:

To achieve local and national media placements through a comprehensive media relations campaign and positioning the company's owners as trend leaders in the fashion industry.

Campaign:

Write press kit materials and product launch releases
Heavy focus on pitching quality media that would take particular interest in the company
Support the company's presence at industry shows
Constantly research new opportunities for the company
Highlight new phrases, charity shirts and new products with media
Offer promotional giveaways where relevant
Utilize new media outlets, in particular fashion blogs, to communicate the unique product line

Results To Date:

Results are ongoing as the company continues to release new products and grow. be.ology has more than tripled its business since starting to work with Cascade Communications

Shape magazine - catapulted the business
American Spa
Chicago Collection
Northbrook/Highland Park News
O magazine
The Daily Herald - Chicago suburbs
Lucky magazine
Balance magazine
Oxygen magazine
StyleSwag.com
AGirlMustShop.com
A-Channel News (Canada)
Atlanta TV affiliates
Today's Chicago Woman
Chicago magazine
WomenEntreprenuer.com
Chicago Tribune
EnterprisingWomen.com
and unending supply of interested media