The Recording Academy Chicago Chapter


Organization:

The Recording Academy Chicago Chapter, an arm of the national office in Los Angeles and best known for its GRAMMY Awards, was founded in 1961 and works closely with many established music and arts organizations and has become an integral partner in the Chicago and Midwestern cultural communities. The Chapter represents music professionals from Chicago, Cleveland, Detroit, Kansas City, and Minneapolis as well as other prominent areas across the Midwest region. For more information about Chicago Chapter

Challenges:

As a not-for-profit the organization had a limited budget to increase awareness of the Chapter in the Chicago area.

Opportunities:

Lots of high-profile events with popular recording artists help to attract media attention.

Strategy:

Position the Chicago Chapter of The Recording Academy as the expert in music in the Chicagoland area, and the Midwest.

Campaign:

  • Work with the national office to secure media stories, interviews and event coverage for the Chicago Chapter.
  • Assisted in writing press releases and event media alerts
  • Heavy focus on pitching media to achieve broadcast and print stories, event coverage
  • Support and communicate the national messages of the organization
  • Introduce the executive director to local media by setting up lunches and coffee meetings
  • Act as media contact for the Chapter
  • Coordinate and manage media for the Honors events
  • Generate interest from publications on the Chapter as a whole

Chicago Media Results:

Multiple stories in local media, especially television, and throughout the Midwest

  • Chicago Tribune
  • Chicago Sun-Times
  • Illinois Entertainer
  • Chicago Social magazine
  • Red Eye/ Metromix.com
  • Daily Herald
  • Local TV affiliates
  • "Chicago Insider"
  • "Upscale Chicago"
  • Metromix The TV Show
  • Chicago Public Radio
  • Commercial radio stations throughout the area
  • Luminomagazine.com
  • City Search/Chicago
  • Centerstage Chicago.com
  • Time Out Chicago
  • The Chicago Reader
  • The Onion
  • Rolling Out magazine
  • "Chicago Insider"
  • "Upscale Chicago"
  • Grand Overview magazine
  • and more