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The Cascade Effect
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Jennifer Fortney Cascade PR
- Apr 3, 2018
- 3 min
Actually, This is Not What Successful Companies Do
Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to bank loans, opportunities to advertise my business, companies selling me their services and the occasional random millionaire in Nigeria. This morning, I received one that I almost deleted until reading the first line available in preview, and it really got my goat. “Successful businesses must send press releases on a regular and consistent
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Jennifer Fortney Cascade PR
- Mar 29, 2018
- 3 min
Top Creative PR Tips to Create Opportunities with Media
As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination, Persistence and a Plan. However, because you're in the weeds of your business day-to-day, it can be difficult to see your company story. The real one that will attract media and be the foundation of your marketing. What you think your story is, may not be your story I have spent nearly two decades as a journalist, integrated marketing and PR professio
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Jennifer Fortney
- Mar 16, 2018
- 2 min
Experts Reveal Top PR Tips for Great Press Releases
It's a New Year and time for new thinking in generating positive attention for your business. Would you like to be interviewed by media? Are you frustrated as to why your press release(s) aren't getting the coverage you desire? Do you want to learn how you can attract media attention? First you have to realize that there are is a lot of news, and not so newsy, out there. Just because you write it, doesn't mean they will come. If it were that easy, we would all be in the news,
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Cascade Communications
- Mar 14, 2018
- 3 min
Why Media are Sending Your Press Release to the Trash Bin
I see it all of the time. A press release that reads like more of an informational brochure than an actual compelling news story; a boring corporate-type release that never quite says why the announcement is important. And, companies pay thousands to their PR agencies to push it out and hundreds of dollars to post said release on wire services just because “that’s the way it’s always been done”. In truth, few media will see it. This kind of press release is everywhere and it
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Jennifer Fortney
- Feb 12, 2018
- 3 min
Best Press Release Tips from the Top PR Pros
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR can take time, but it can also be very worth it. Here, I join several experts in a round up of our best tips for writing and distributing successful press releases that help you attract media attention. Check out my advice at #18! However, it's important to remember that just because you send out the press release or distribute it on a wire li
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Jennifer Fortney
- Feb 4, 2018
- 3 min
Planning for A Crisis Can Save Your Business
Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But truth be told it's always best to plan for any potential crisis your business might experience. Most restaurants and major corporations have a plan and revise it annually, so why shouldn't a small business also plan ahead. Over the years, looking at some of the worst PR crisis of our time I can tell you one thing: Lack of an immediate response
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