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What is PR and What it Isn't: 4 Myths & Facts of Public Relations

Jennifer Fortney Cascade PR

May 31, 2018
1 min

What is PR and What it Isn't: 4 Myths & Facts of Public Relations

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations. While, today, this concept of influencers appears to be more individuals with YouTube channels than journalists and media, the concept of individuals vs traditional PR works the same. The difference is that most online “influencers” want to be

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Con Artists “Catfishing” Startups. An Epidemic?

Jennifer Fortney Cascade PR

Mar 31, 2018
5 min

Con Artists “Catfishing” Startups. An Epidemic?

This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it. Finally, inspired by the article in Entrepreneur “It’s Time to Talk About Startup Scam Artists” it’s clear that the problem is widespread and really hurting people. I have dealt with a similar issue in the marketing world, and especially public relations, for years. People may really have the best intentions but going about it all wrong, while othe

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Jennifer Fortney

Mar 20, 2018
4 min

Over Discounting Can Kill Your Brand and Destroy Perceived Value

It’s a common story of a common marketing mistake: Over discounting. New businesses and startups often believe that the best way to generate initial sales and drive brand awareness is to offer frequent discounts. It's an understandably easy trap to fall into. The problem is that doing so (sometimes on an ongoing basis), and not making a discount or sale “special”, can erode the perceived value of your product, service and brand among customers. Since the Great Recession, and

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6 Ways for Startup Founders to Take a Break & Create Fresh Thinking

Cascade Communications

Mar 18, 2018
3 min

6 Ways for Startup Founders to Take a Break & Create Fresh Thinking

For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and passion for your business and bringing it to life, however this can also lead to tunnel vision, inability to resolve challenges quickly, loss of momentum, frustration and sometimes quitting. Successful companies know how to pivot when pivoting is required. And, while business owners say they understand the importance of pivoting, they rarely do

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How to Rank High in Search: The Best Secrets for DIY SEO

Fred Brewer/Jennifer Fortney

Feb 28, 2018
4 min

How to Rank High in Search: The Best Secrets for DIY SEO

Every business is concerned with SEO. Any why shouldn’t they be? Where you rank on search engines can determine how well your business succeeds. Large companies can’t help but invest a lot of money into SEO because they can’t afford to let their competitors get an edge. However, there are a lot of small companies that don’t have this luxury and need to maximize their marketing dollar. This blog post will give you the best approach for increasing your search visibility. Many

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