For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and passion for your business and bringing it to life, however this can also lead to tunnel vision, inability to resolve challenges quickly, loss of momentum, frustration and sometimes quitting. Successful companies know how to pivot when pivoting is required. And, while business owners say they understand the importance of pivoting, they rarely do

I’ve told you how public relations can help grow your business, but are you truly ready for the growth a strategic marketing program can bring? When you own a small business, the number one priority is to drive business immediately. The first thing you need to do before putting a marketing plan in place to generate awareness and drive interest in your business is to think through the steps you will take, or put into place, to handle the increase in business. I’ve seen and w