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Jennifer Fortney

Mar 20, 2018
4 min

Over Discounting Can Kill Your Brand and Destroy Perceived Value

It’s a common story of a common marketing mistake: Over discounting. New businesses and startups often believe that the best way to generate initial sales and drive brand awareness is to offer frequent discounts. It's an understandably easy trap to fall into. The problem is that doing so (sometimes on an ongoing basis), and not making a discount or sale “special”, can erode the perceived value of your product, service and brand among customers. Since the Great Recession, and

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6 Reasons You Should Love Your PR Agency

Cascade Communications

Feb 14, 2018
4 min

6 Reasons You Should Love Your PR Agency

Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with equal enthusiasm? Entering into a relationship with a new agency can be a daunting experience that requires some faith, and understanding. It’s easy to perceive them as the hired help, but there are real reasons you should love your agency and build a strong, respectful, mutual relationship with them. Moreover, maybe you've had the same agenc

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Social Media Let's You Think BIG with PR

Jennifer Fortney

Jan 5, 2018
2 min

Social Media Let's You Think BIG with PR

Social media has allowed two key things to occur: 1. Brands, and even CEOs, can now engage directly with their audience and 2. Small business and startups have the chance to market like the big boys. When I worked in a corporate PR agency implementing multi-million dollar campaigns we didn't have social media, and, it has since, changed everything when it comes to connecting with your audience. Now, small business and startups can come up with their own kind of PR campaign t

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