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Cascade Communications
- Feb 14, 2018
- 4 min
6 Reasons You Should Love Your PR Agency
Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with equal enthusiasm? Entering into a relationship with a new agency can be a daunting experience that requires some faith, and understanding. It’s easy to perceive them as the hired help, but there are real reasons you should love your agency and build a strong, respectful, mutual relationship with them. Moreover, maybe you've had the same agenc
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Jennifer Fortney
- Jan 5, 2018
- 2 min
Social Media Let's You Think BIG with PR
Social media has allowed two key things to occur: 1. Brands, and even CEOs, can now engage directly with their audience and 2. Small business and startups have the chance to market like the big boys. When I worked in a corporate PR agency implementing multi-million dollar campaigns we didn't have social media, and, it has since, changed everything when it comes to connecting with your audience. Now, small business and startups can come up with their own kind of PR campaign t
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