Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations. While, today, this concept of influencers appears to be more individuals with YouTube channels than journalists and media, the concept of individuals vs traditional PR works the same. The difference is that most online “influencers” want to be
As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination, Persistence and a Plan. However, because you're in the weeds of your business day-to-day, it can be difficult to see your company story. The real one that will attract media and be the foundation of your marketing. What you think your story is, may not be your story I have spent nearly two decades as a journalist, integrated marketing and PR professio
I see it all of the time. A press release that reads like more of an informational brochure than an actual compelling news story; a boring corporate-type release that never quite says why the announcement is important. And, companies pay thousands to their PR agencies to push it out and hundreds of dollars to post said release on wire services just because “that’s the way it’s always been done”. In truth, few media will see it. This kind of press release is everywhere and it
Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel opportunities for ongoing, long-term public relations. The most important is expert positioning. Do you ever wonder how certain people become regular contributors on morning news? Do you see someone in your industry giving tips and advice in the media and think "I can totally do that, in fact, I have new thoughts and ideas to shares." Becoming
The DIY craze has been around for years. Thanks to the cable television, the Internet and the whole "information at your finger tips" you can learn to do most anything from changing your oil to renovating your bathroom. Personally, I love it. Taking on a task normally I would pay for feels like so much of a personal accomplishment, however, my cobbler and plumber will always get my business. In recent years, the DIY movement has become even more prevalent due to the economy.
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before, the problem is this: Is the person running the Twitter account actually a journalist who will do something with your pitch? Probably not. That's why I've come up with some tips for Twitter, specifically: 1. Follow the journalist, not the just publication or outlet: Most journalists have their own social media accounts giving you a better shot at getting your message
The practice of public relations seems to be an intangible to many. Why? Because unlike advertising where you pay someone to develop and place an end product (tangible), PR is not such a sure thing. Practitioners, like myself, focus on writing press materials for your business (every business needs a press kit), generating strong story ideas and pitching to media. However, I can't predict if media are going to be 100% interested or even if they'll run the story right now. PR
(As originally written for and published on NBCChicago.com's Inc. Well) As an entrepreneur, the most precious commodity you have is time. There never seems to be enough of it for you to fill every role you play every day. It's enough just to be CEO, accounts receivable/payable, secretary and janitor, but throw in public relations efforts and it feels as if one ball must fall in order to keep a new one in the air. Truth is that in the beginning stages you most likely don't
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your competition.
When I sit down to learn about a new business I often listen for key things:
1. What is your direct competition in the market like? How unique are you?
2. What made you decide to go into this industry? Is there a personal story here? 3. Why did you develop this product of service? What problems will it solve for customers?
I’ve told you how public relations can help grow your business, but are you truly ready for the growth a strategic marketing program can bring? When you own a small business, the number one priority is to drive business immediately. The first thing you need to do before putting a marketing plan in place to generate awareness and drive interest in your business is to think through the steps you will take, or put into place, to handle the increase in business.
I’ve seen and w
Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you more than likely don't have much of a marketing budget in place. But, if you're smart you are beginning to sock some away, because you know how important marketing is to building a successful business. Here's the great, thing: It doesn't have to be a lot upfront. There are many ways to market your business or organization on your own to keep
By Anna Dizon on November 9, 2017 | Marketing, Press Releases Public relations has evolved from being just a sales strategy to an art form. Most small businesses may not have the means to hire a PR firm or PR specialist, but that doesn’t mean their public engagement should be lackluster. I was excited to be included in this great article helping small businesses, startups learn how to conduct successful public relations for their growing business. 19. Great Businesses Know Ho