Over Discounting Can Kill Your Brand and Destroy Perceived Value
When business is slower than desire, many companies believe discounts will bring customers who will return for more, but that strategy rarely works. It’s a common story of a common marketing mistake: Over discounting. New businesses and startups often believe that the best way to generate initial sales and drive brand awareness is to offer frequent discounts. It’s an understandably easy trap to fall into. The problem is that doing so (sometimes on an ongoing basis), and not m
