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The Cascade Effect
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Jennifer Fortney
- Feb 12, 2018
- 3 min
Best Press Release Tips from the Top PR Pros
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR can take time, but it can also be very worth it. Here, I join several experts in a round up of our best tips for writing and distributing successful press releases that help you attract media attention. Check out my advice at #18! However, it's important to remember that just because you send out the press release or distribute it on a wire li
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Cascade Communications
- Feb 12, 2018
- 4 min
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before, the problem is this: Is the person running the Twitter account actually a journalist who will do something with your pitch? Probably not. That's why I've come up with some tips for Twitter, specifically: 1. Follow the journalist, not the just publication or outlet: Most journalists have their own social media accounts giving you a better shot at getting your message
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Cascade Communications
- Jan 18, 2018
- 4 min
When is it time to hire a PR expert?
Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you more than likely don't have much of a marketing budget in place. But, if you're smart you are beginning to sock some away, because you know how important marketing is to building a successful business. Here's the great, thing: It doesn't have to be a lot upfront. There are many ways to market your business or organization on your own to keep
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Jennifer Fortney
- Jan 16, 2018
- 1 min
What Facebook Content, News Feed Transition Means for Marketers
“We feel a responsibility to make sure our services aren’t just fun to use,
but also good for people’s well-being,” said Zuckerberg in his online post. It's been a bit of a rough year for Facebook, however, Mark Zuckerberg was way ahead of it. Noticing that his platform was becoming a tool for spreading hateful speech, bullying and, ultimately, the end of friendships, he began putting a plan in place to return Facebook to its original magic - authentic, positive relationshi
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