This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it. Finally, inspired by the article in Entrepreneur “It’s Time to Talk About Startup Scam Artists” it’s clear that the problem is widespread and really hurting people. I have dealt with a similar issue in the marketing world, and especially public relations, for years. People may really have the best intentions but going about it all wrong, while othe
For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and passion for your business and bringing it to life, however this can also lead to tunnel vision, inability to resolve challenges quickly, loss of momentum, frustration and sometimes quitting. Successful companies know how to pivot when pivoting is required. And, while business owners say they understand the importance of pivoting, they rarely do
While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them over. Over the last few years the number of temporary workers has increased, and is only expected to grow in 2014, thanks to ongoing development of new technologies allowing just about everyone to work remotely. Many believe, and statistics show, that a majority of people will be working remotely, as freelance or contract by 2020. For a maj
I’ve told you how public relations can help grow your business, but are you truly ready for the growth a strategic marketing program can bring? When you own a small business, the number one priority is to drive business immediately. The first thing you need to do before putting a marketing plan in place to generate awareness and drive interest in your business is to think through the steps you will take, or put into place, to handle the increase in business.
I’ve seen and w