As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to stay on this “Twilight Zone” path until Covid-19 finally fizzles out. Yet, as crazy as the year has been, there have been some sparks of innovation and hope that will lasting effect in the future. It is as much a new normal living with Covid-19 as it is the transitions it brought to the media industry and storytelling. This year, at Cascade

It has been my pleasure to continue as a contributor to Home Business magazine and offer advice that can help small businesses and startups through these odd times. In the latest issue of Home Business, I write on the #1 most overlooked public relations approach to get media attention for your business. Where you tell your story is the deciding factor of how your business will grow. Sure, every business wants that one big national story, but before you get there you have to w

Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the future. That's why we were a virtual agency long before anyone else and decades before angry viruses forced us to be. In fact, Cascade launched as a virtual agency in 2001. We've perfected that model. That's why, years ago, Cascade became more than a PR firm for startups, small and mid-sized businesses. It is a Story Agency and Consulting F

At Cascade we always strive to provide the best, most customized experience for our clients who come to us from every category, every industry. Our goal is to tell stories - YOUR stories - the best we can across every platform and channel to drive awareness and sales. Every client brings its own unique challenges and we thrive on solving those challenges to present new opportunities. New opportunities often times our clients haven't thought of as a possibility. So, when we r

Today, news is dominated continuously by Covid-19, which has negatively impacted the media world. Due to low subscriptions and a reduction in advertising, media outlets - traditional and digital - are, once again faced with the need to cut journalist jobs. However, with the upcoming political elections, as social issues unfold and the ongoing developments in Covid-19, the news doesn't stop. Now, fewer journalists are being asked to do the job of several, churning out more sto