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Cascade Communications
- Mar 12, 2018
- 3 min
Don't Fall for The PR Wolf in Sheep’s Clothing
Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy website full of catchy key phrases coupled with impressive experience. Sadly, we continue to hear stories about "PR pros" who have taken advantage of businesses, in a variety of ways, but mostly making a lot of promises they knew they couldn't fulfill just to get the client to sign a tight, inflexible contract that would, results or no, assure tho
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Cascade Communications
- Mar 4, 2018
- 3 min
How to Be a Great Client: Simple Tips for Working with Your PR Agency
Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an understanding of the dynamics of this relationship will help you develop a strong relationship with your agency and they will perform better for you and your company. Finalize a plan: Before you start moving ahead with your agency, make sure there is a plan. Everyone needs to know where they’re going, what goals and budget need to be set and met, and
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Cascade Communications
- Feb 14, 2018
- 4 min
6 Reasons You Should Love Your PR Agency
Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with equal enthusiasm? Entering into a relationship with a new agency can be a daunting experience that requires some faith, and understanding. It’s easy to perceive them as the hired help, but there are real reasons you should love your agency and build a strong, respectful, mutual relationship with them. Moreover, maybe you've had the same agenc
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Jennifer Fortney
- Jan 2, 2018
- 3 min
Why You Need to Be Telling Your Story, Not Selling
(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched a lot change. And I mean a lot. There was a time when it really truly mattered who I knew in the media, and while those relationships are still important today, the success I create for clients is really back to the basics – it’s all about your story. Today, I encounter new people in the media industry every day. An editor I worked with toda
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