The Cascade Effect Blog

Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001, here we are in the blink of an eye it's 2020 and so many campaigns, projects and more to reflect on.

I have seen a lot cha...

June 19, 2018

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR can take time, but it can also be very worth it. 

Here, I join several experts in a round up of our best tips for writing and distribut...

Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the health and ability of your website to actually sell to the traffic we drive.

Since 2001, Cascade Communications has conducted public rel...

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you have to understand what it is first. Here are the four myths of public relations.

While, today, this concept of inf...

April 5, 2018

Every business is concerned with SEO. Any why shouldn’t they be?  Where you rank on search engines can determine how well your business succeeds.  

Large companies can’t help but invest a lot of money into SEO because they can’t afford to let their competitors get...

Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to bank loans, opportunities to advertise my business, companies selling me their services and the occasional random millionaire in Ni...

This is a topic that has been on mind for several years and I haven’t been 100% on whether I

should, or how I would, address it. Finally, inspired by the article in Entrepreneur “It’s Time to Talk About Startup Scam Artists” it’s clear that the problem is widespread and...

As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination, Persistence and a Plan. However, because you're in the weeds of your business day-to-day, it can be difficult to see your company story. The r...

March 27, 2018

Earlier this month, Cascade Communications began assisting Clutch in their leading public relations research. After working closely with the Clutch team, we’re excited to announce that we've quickly risen through the ranks to be named among the top marketing agencies a...

March 20, 2018

It’s a common story of a common marketing mistake: Over discounting. 

New businesses and startups often believe that the best way to generate initial sales and drive

brand awareness is to offer frequent discounts. It's an understandably easy trap to fall into. The


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Cascade Communications Featured Among Top PR Firms in Chicago

March 27, 2018

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