Our Approach
We started as a PR agency and today we're an Integrated Digital Marketing & PR Agency for growing B2C and B2B companies in Northwest Indiana.
We know that your story and how people Search & Discover it is ALL that matters.
Located in Valparaiso, Indiana we're an acclaimed agency with big brand experience building small brands using integrated strategies customized to meet your objectives.

Our unique Cascade360 model takes a full view of your business and industry for customized strategies and campaigns from Onboarding & Discovery, Audits, Strategy & Content to Measurements that Matter.
Understanding that customers will find your business through different channels, we cover all of the bases.
Services
Our strategies are custom designed with business objectives and search in mind.
Essential Branding
Story Strategy & Planning
Wix Website Design
Search Visibility
Local & Niche PR
Content Development
Digital Advertising
Video & Graphics
Social Media Strategy
Small Business and Enterprise Marketing Consulting
Fractional CMO

Digital Marketing Agency for
Startups to Medium-sized Business
We've helped many small businesses, startups and small enterprises from all over the world launch and grow over the years through strategic brand story communications - website design, targeted PR, branding, content, digital, paid and more.
We honed our skills working with big brands and Fortune 1000 companies.
Sure, we've worked with some pretty big companies and this experience allows us to customize big company strategies for startups to small enterprise.
Through creative and strategic marketing communications just for small business, we help reach your audience through media, social media and digital platforms, achieving your goals for growth and awareness. We're more than just a PR and communications agency, we care about the whole of your business so that our efforts are truly impactful with a 360-degree approach to success.
We've successfully worked with companies and organizations big and small in growth or generational transformation.
Big agency experience in a boutique setting. That's our story.
Expertise
We have PR and marketing agency experience in almost every industry. These are just a few.
Arts & Entertainment
Associations/Nonprofits
Baby & Child
B2B products and services
Business & Consumer Software & Technology
Consumer Lifestyle
Consumer Tech & Wearables
Construction
Eco-friendly, Green & Sustainability
Food, Restaurant & Beverage
Home & Garden
HR and HR Tech
Outdoor & Recreation
Pet Products
Social Impact
Special Events/Trade Shows
Sports & Entertainment
Travel Products, Tech, Services
Travel & Tourism
Venture Capital
Our Work
From the Milk Moustache, a Longest Kiss Challenge Tour, the Largest Roll of Toilet Paper in the World and launching the Appletini to helping grow startup clients into $1M in revenue in under two years, setting up a special corn maze theme to go viral, celebrity red carpet events and film premieres, a national media tour for a tech startup founded by a former NFL player...
We've done it all.
We're innovating online storytelling and the concept of generating awareness for a digital world driven by what matters most to your customer and how they find you online.


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Top Agency Honors Since 2018
Our Team

Named one of the Top 10 Most Influential Startup PR Professionals in the World, Jennifer Fortney is Founder of Cascade Communications, a boutique, Integrated Digital Marketing & PR Agency, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 25+ year career in PR and marketing communications, Jennifer has worked with Fortune 1000 companies such as Jim Beam Brands, Hammacher Schlemmer, Red Bull North America, Harley Davidson, SC Johnson, Got Milk?, Kraft, and Sprint Technologies along with a variety of small businesses/enterprises and startups across the country and globally. Her expertise includes lifestyle consumer products & services, tech, B2B, food & beverage, restaurant, pets. arts, music & entertainment, local travel & tourism, eco-friendly & sustainability, nonprofit, special events/trade shows and more.
A Journalism – Business Communications major from The University of Kansas, she worked in broadcast as a news writer and Director of Promotions & Marketing, sports marketing and in corporate PR agencies. She is a speaker, guest lecturer, expert contributor and expert for several business and media outlets. Jennifer was the PR instructor at SCORE Chicago for five years and is a graduate of the Goldman Sachs 10KSB program.
Founder

Allison Traynham
Branding & Website Design
With over 18 years of professional design experience, Allison is a highly skilled and thoughtful creative leader. She has collaborated with some of the world's biggest brands in the Beverage Alcohol, Manufacturing, Telecommunication, and Financial Services industries. Her exceptional blend of creativity and technical expertise enables her to produce eye-catching, impactful creative executions and user experiences that resonate with audiences and deliver results for clients.
Allison earned a Bachelor of Fine Arts (BFA) in Design from the University of Notre Dame.

Eric
Carter
Website Design & Digital Marketing
Valparaiso native, Eric is a seasoned web and software developer who assists clients with website design, digital advertising, social media.
A tech enthusiast with a passion for SEO, social media marketing, website design and simple graphics, Eric loves helping businesses grow their online presence through creative and effective strategies.
When he's not working, you will find him out on a hike, enjoying the outdoors, or recharging his soul at a live music event.

Rob
Wheat
Public Relations
Rob is an award-winning public relations professional with 20+ years of experience in media relations, strategic communications and journalism. Skilled in promoting products, personalities and brands resulting in media coverage in a wide range of industries including sports, video gaming, toys, global and cutting-edge technology brands, healthcare, small business and non-profits.
Rob is a graduate of The University of Kansas with a Bachelor of Science, Journalism
Brands Created
We have not established brands, but we've created them to from identity to story and messaging to awareness and exposure.
$1M in Revenue
We have successfully helped small businesses achieve $1M or more in revenue in under two years with PR, sampling and promotional marketing.
Industry Experts
We understand where company leadership needs to be to establish themselves as experts with fresh thinking in their respective industries.
Increased Traffic
Our expertise in SEO and digital marketing has increased website traffic for clients that resulted in more engagement.
Cover Stories
It's rare to get one cover story in a career, but we've managed to have several cover stories for clients or inclusion in them for major media outlets such as The Wall Street Journal and USA Today.