• Jennifer Fortney

Top DIY PR Tips for Every Small Business, Startup


By Anna Dizon on November 9, 2017 | Marketing, Press Releases

Public relations has evolved from being just a sales strategy to an art form. Most small businesses may not have the means to hire a PR firm or PR specialist, but that doesn’t mean their public engagement should be lackluster.

I was excited to be included in this great article helping small businesses, startups learn how to conduct successful public relations for their growing business.

19. Great Businesses Know How to Tell Their Story

Jennifer Fortney, Founder, CascadeComms

Not sell their story, but tell it. They know how to make the story of their company compelling – define the whys and hows that brought them to start the business, create and launch the product or service. Moreover, in today’s new media world, journalists do not often have time to see the story among the company/product facts. You have to give them the story, and then they can decide where they might want to go with it. Lots of companies put out press releases that read like fact sheets highlighting benefits, and, while benefits are important, they don’t show a journalist, whose readers are consumers, what your company, product, or service means to customers. Or answer questions like how and why will it change their world? Or what personal connection do you have that lends even more credibility and human interest to your story?

Read the top 25 public relations tips from the pros:

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