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© 2019 Cascade Communications Public relations agency and marketing communications for small business and startups. Offices in Chicago and Omaha.

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  • Jennifer Fortney

Experts Reveal Top PR Tips for Great Press Releases


It's a New Year and time for new thinking in generating positive attention for your business.

Would you like to be interviewed by media? Are you frustrated as to why your press release(s) aren't getting the coverage you desire? Do you want to learn how you can attract media attention?

First you have to realize that there are is a lot of news, and not so newsy, out there. Just because you write it, doesn't mean they will come. If it were that easy, we would all be in the news, which would probably make it less meaningful.

Fit Small Business interviewed many of us to get our expert tips to help entrepreneurs like you. This is a great, timeless list to refer to regularly.

I'm proud to have provided #2 of 31 tips that will help you get the most out of your PR approach in 2017. They are definitely worth the read....and thought.

Thanks to Maggie and Fit Small Business for including me in this story.

By Maggie Aland | How To, Sales & Marketing

You have exciting news to share about your company, but how do you get the word out? One of the most effective strategies is to create and distribute a press release. With an attention-grabbing title and the right hook, your company news can be shared with the right audience at the right time.

For this article, we asked some of the top PR professionals in the industry to share their favorite press release distribution tips with us. Read on for the full list.

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