Nuestro enfoque
Más que PR/Marketing, somos unaAgencia de cuentos.
Sabemos que su historia y cómo la gente la descubre es TODO lo que importa.
A través de una marca asequible, contenido, relaciones públicas, marketing digital, gráficos, videos y más, somos una de las mejores firmas de relaciones públicas de narradores veteranos que crean, comunican, interactúan y participan para hacer crecer su negocio.
Además, comprendemos e implementamos el ingrediente secreto de su éxito en un mundo digital.
Our unique Cascade360 model takes a full view of your business and industry for customized strategies and campaigns from Onboarding & Discovery, Audits, Strategy & Content to Measurements that Matter.
Understanding that customers will find your business through different channels, we cover all of the bases.
Services
Our strategies are custom designed with business objectives and search in mind.
Essential Branding
Story Strategy & Planning
Wix Website Design
Search Visibility
Local & Niche PR
Content Development
Digital Advertising
Video & Graphics
Social Media Strategy
Small Business and Enterprise Marketing Consulting
Fractional CMO
Startups -> Pequeña empresa
Hemos ayudado a muchas pequeñas empresas, nuevas empresas y pequeñas empresas de todo el mundo a lanzar y crecer a lo largo de los años a través de comunicaciones estratégicas de historias de marca: consultoría y ejecución de relaciones públicas, marca, contenido, digital, anuncios y más.
A través de comunicaciones de marketing creativas y estratégicas solo para pequeñas empresas, ayudamos a llegar a su audiencia a través de los medios, las redes sociales y las plataformas digitales, logrando sus objetivos de crecimiento y reconocimiento. Somos más que una agencia de relaciones públicas y comunicaciones, nos preocupamos por la totalidad de su negocio para que nuestros esfuerzos sean realmente impactantes.
A diferencia de otros programas similares, nuestro programa de mentores estratégicos para empresas emergentes evalúa todos sus puntos débiles, desde el proceso y el posicionamiento hasta la promoción y el crecimiento, y crea oportunidades a través de un plan de comercialización personalizado, procesable y estratégico. Nuestro director ofrece asesoramiento comercial experto, apoyo y un lugar para todas sus preguntas.
Hemos trabajado con éxito con presupuestos grandes y pequeños.
Pericia
Tenemos experiencia en casi todas las industrias. Estos son sólo unos pocos.
Arte y entretenimiento
Bebé y niño
Tecnología B2B
Estilo de vida del consumidor
Tecnología de consumo y dispositivos portátiles
Ecológico, Verde y Sostenibilidad
Impacto social
Alimentos, Restaurantes y Bebidas
Salud, ejercicio y bienestar
Hogar & Jardín
Recursos humanos y tecnología de recursos humanos
Recreación al aire libre
Productos para mascotas
Impacto social
Eventos especiales/ferias comerciales
Productos de viaje, tecnología, servicios
Viajes y Turismo
Capital de riesgo
Nuestro trabajo
Desde Milk Moustache, a Longest Kiss Challenge Tour, the Largest Roll of Toilet Paper in the World y el lanzamiento de Appletini para ayudar a aumentar los clientes de inicio en $ 1M en ingresos en menos de dos años, configurando un tema especial de laberinto de maíz para volverse viral, eventos de alfombra roja de celebridades y estrenos de películas, una gira nacional de medios para una startup tecnológica fundada por un exjugador de la NFL, tutoría empresarial experta, rediseño de sitios web y mensajes de marca para aumentar el SEO, la exposición, la credibilidad, las ventas y el compromiso.Lo hemos hecho todo.
Somos una agencia de marketing de historias integradas que utiliza estrategias creativas para atraer audiencias y hacer crecer el negocio para clientes de todo el mundo.
Estamos innovando las relaciones públicas para un mundo digital impulsado por lo que más le importa a su cliente y cómo lo encuentran a través de las relaciones públicas y el contenido.
Mark Clayton LIVV Headphones ABC
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MyClean
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Principales honores de la agencia de relaciones públicas
Our Team
Named one of the Top 10 Most Influential Startup PR Professionals in the World, Jennifer Fortney is Founder of Cascade Communications, a boutique, Integrated Digital Marketing & PR Agency, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her 25+ year career in PR and marketing communications, Jennifer has worked with Fortune 1000 companies such as Jim Beam Brands, Hammacher Schlemmer, Red Bull North America, Harley Davidson, SC Johnson, Got Milk?, Kraft, and Sprint Technologies along with a variety of small businesses/enterprises and startups across the country and globally. Her expertise includes lifestyle consumer products & services, tech, B2B, food & beverage, restaurant, pets. arts, music & entertainment, local travel & tourism, eco-friendly & sustainability, nonprofit, special events/trade shows and more.
A Journalism – Business Communications major from The University of Kansas, she worked in broadcast as a news writer and Director of Promotions & Marketing, sports marketing and in corporate PR agencies. She is a speaker, guest lecturer, expert contributor and expert for several business and media outlets. Jennifer was the PR instructor at SCORE Chicago for five years and is a graduate of the Goldman Sachs 10KSB program.
Founder
Allison Traynham
Branding, Design & Website Design
With over 18 years of professional design experience, Allison is a highly skilled and thoughtful creative leader. She has collaborated with some of the world's biggest brands in the Beverage Alcohol, Manufacturing, Telecommunication, and Financial Services industries. Her exceptional blend of creativity and technical expertise enables her to produce eye-catching, impactful creative executions and user experiences that resonate with audiences and deliver results for clients.
Allison earned a Bachelor of Fine Arts (BFA) in Design from the University of Notre Dame.
Eric
Carter
Website Design,
Digital Ads, SEO
Valparaiso native, Eric is a seasoned web and software developer who assists clients with website design, digital advertising, social media.
A tech enthusiast with a passion for SEO, social media marketing, website design and simple graphics, Eric loves helping businesses grow their online presence through creative and effective strategies.
When he's not working, you will find him out on a hike, enjoying the outdoors, or recharging his soul at a live music event.
Rob
Wheat
Public Relations
Rob is an award-winning public relations professional with 20+ years of experience in media relations, strategic communications and journalism. Skilled in promoting products, personalities and brands resulting in media coverage in a wide range of industries including sports, video gaming, toys, global and cutting-edge technology brands, healthcare, small business and non-profits.
Rob is a graduate of The University of Kansas with a Bachelor of Science, Journalism
Darlene McCarty Cohn
Social Media
Valparaiso resident, Darlene has more than 12 years experience in social media marketing with expertise in effective strategy, account management, content creation, and paid advertising. She has worked with over 50 companies across a broad spectrum of industries, helping them optimize their social media marketing efforts. A self-proclaimed “data geek,” Darlene’s work is grounded in a deep analysis of account performance and meaningful projections for ongoing growth.
Darlene holds two Masters degrees in English and Education from Binghamton University in New York state.
Brands Created
We have not established brands, but we've created them to from identity to story and messaging to awareness and exposure.
$1M in Revenue
We have successfully helped small businesses achieve $1M or more in revenue in under two years with PR, sampling and promotional marketing.
Industry Experts
We understand where company leadership needs to be to establish themselves as experts with fresh thinking in their respective industries.
Increased Traffic
Our expertise in SEO and digital marketing has increased website traffic for clients that resulted in more engagement.
Cover Stories
It's rare to get one cover story in a career, but we've managed to have several cover stories for clients or inclusion in them for major media outlets such as The Wall Street Journal and USA Today.