Most PR agencies focus exclusively on media relations, branding or web design. We use PR as the foundation of an integrated brand marketing strategy that connects PR, brand design, website design, SEO, content, and video - because in today's world PR, branding and web design alone doesn't drive the sustained growth most businesses need. Every service amplifies the others. We understand the need to tell brand stories through the lens of brand and experience combined with content for long-term search and discovery. We offer big-agency strategy at boutique scale, with veteran professionals on every account.

Yes - while we are located in the Chicagoland and Northwest Indiana areas, we serve clients across the U.S., Canada, Europe, and globally. As a virtual agency, we've mastered remote collaboration. Our client map spans dozens of states and multiple countries, and our process is built to work remotely without losing any of the high-touch strategic depth we're known for. https://static.wixstatic.com/media/2ac706_020d7038fc624b7db4ebb36580696aab~mv2.png

We specialize in startups, growth-stage small businesses, and small enterprises - companies that need serious marketing firepower but don't have the budget for a large agency. Our services are flexible by menu, but real impact comes from our Cascade360 model. For those companies who want to really get to know us before hiring us for projects, we offer the Cascade Compass program. It allows us to do all of the onboarding, discovery and audits to build a strategy that meets your objectives. Then we collaborate to finalize the strategy before executing the plan.

Some results, like media coverage from a strong pitch, can happen within weeks but PR is an ongoing long play. Not a one off. Our job is to ensure your company, leadership and experts stay in the media to build credibility. SEO and content results typically compound over 3–6 months. We set realistic expectations at the start and build campaigns designed for both quick wins and long-term growth. Our website clients have seen immediate spikes in traffic and engagement within the first month.

No reputable agency can guarantee specific placements. If they do, it means that they are buying the placement and charging you for it in return. This is no longer authentic "earned" media but paid. We know that consumers and customers prefer and engage more with earned media and owned content (i.e. articles, blogs). Other factors come into play with PR: 1. Editorial decisions are beyond our control 2. We can control media like we can the weather 3. Editors and producers are here today, and can be gone tomorrow 4. Freelance writers, which are a majority of journalistic roles today, can be interested but need to get the okay from outlets and editors they work with at various media. What we do know and will never change: A strong, compelling and timely story told with a journalistic perspective always gets coverage. That's why having former journalists on your team is a competitive advantage. What we guarantee is strategic, experienced pitching built on 25+ years of story development, media pitching and relationships and a track record of 20+ cover stories and thousands of feature stories across in-market and major national outlets.

Our founder has said, "There are few industries we haven't played in" — and 25+ years of client work backs that up. Cascade's core competencies are in consumer products, tech, food and beverage, lifestyle, B2B services, nonprofits, pet products, outdoor and recreation, arts and entertainment and special events. However, we are emerging experts in businesses going through transition either generational hand offs or acquisitions by new owners. We assist in refreshing or revitalizing brand identities, package design (et al), website design and content, and helping leadership become experts in their industry.

Cascade Compass is our strategic brand navigation program for businesses at pivotal moments. Whether launching, growing, rebranding post-acquisition, hand off or navigating a leadership transition. It starts with a deep brand audit and delivers a clear strategic roadmap for exactly what needs to happen next. For many companies dipping their toe into marketing services and working with an agency for the first time, or those looking for a more positive experience, Cascade Compass allows us all the opportunity to build a tight client/agency relationship, show our five-star experience and develop a winning strategy for execution.

Every engagement is custom-built around your specific business size, objectives and the services that will actually move the needle. We offer flexible structures from project-based work to annual retainers. The best way to explore this and learn more is to email or call us (https://www.cascadecomms.com/contact)for a consultation.