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Ever wonder how so many small businesses and startups attract media attention?
Did they hire a PR pro?
Maybe they learned to do it themselves.
Successful brands know how to tell their story powerfully across all platforms, creating emotional connections that turn customers into loyal advocates, even when bootstrapping.
Coming Soon
90% of small businesses and startups fail.
A compelling story that connects with customers can set you apart for growth and success.
One thing is for sure, you know that you need media attention to help grow your business...but where do you start?
For most people, public relations is a mystery. What is it exactly and how does it work? And most importantly, how can you make it work for you?
If you're a small business or startup struggling to market your business, this book will solve the mystery of PR, help you evaluate the rest of your marketing, and get you planning for success.
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Learn new PR strategies for 2025 and beyond
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How to define your unique story that media can't ignore
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The #1 key to marketing success most businesses miss
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What you need to know about PR in today’s media environment
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Step-by-step workbook that will create your strategy
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Tips, advice, and more
Follow this interactive guide, and you'll experience "aha" moments and gain knowledge that will transform your business visibility forever.
"If I was down to my last dollar, I would spend it on public relations." - Bill Gates
8 Top Small Business Challenges
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Time constraints (company of 1 or 2); lack of organization
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Generating ongoing awareness, reputation and positive perception
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Driving traffic for ongoing sales and revenue
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Creating word-of-mouth sharing
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Lack of marketing plan and budget
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Lack of "know how" and skill set
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Current marketing campaigns are stalled or underperforming
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Lack of resources for growth and expansion
Nod if you can relate.
What You'll Learn
What exactly is PR, how and why it works; why it's so powerful for small business. How media has changed and what your PR strategy should be in 2025 and beyond.
Understand your audience, how they decide what to buy and how to make a connection with them.
The #1 secret to your overall marketing and business success and how to make it work for your small business or startup.
How to write a press release, find, approach and attract the media attention you desire.
"A failure to plan is a plan to fail". Learn how to create a strategy that works and never lose track of your efforts.
More than 20 pages of worksheets and templates. Everything you need to create a public relations strategy for your business.
"I met Jennifer...She was a presenter at a SCORE seminar on marketing and PR for new companies. I was impressed with her style and content. She truly was teaching the attendees how to do "it" themselves...Her book will be of great benefit to anyone wanting to develop a succinct message, promote their company, product, etc. It is a must have for all entrepreneurs."- Amazon Review
This Book is For:
This book is for all entrepreneurs, small business owners and startup founders that want to:
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sharpen or define your story
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bring a product or service to market
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evaluate or revive your current marketing and messaging
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give your company a boost with some PR
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stand out in the market
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set yourself up to become a better interview or expert for media
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learn about PR to better manage your organization
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any and every business owner can benefit from this book...
Anyone looking for an easy to understand, no nonsense guide to PR.
About the Author
From the Milk Moustache, a Longest Kiss Challenge Tour, the Largest Roll of Toilet Paper in the World and launching the Appletini to red carpet celebrity events and helping grow small business clients into $1M in revenue in under two years, and much, much more. When it comes to public relations and marketing, I've done it all.
Consistently named one of the Top 25 PR agencies in Chicago, one of the Top 10 PR Firms for Startups in the world and one of the Most Influential Startup PR Professionals in the World, Jennifer Fortney is Founder & President of Cascade Communications, a boutique, Integrated Digital Marketing & PR Agency
In her 25+ year career, she has worked with top Fortune 1000 companies and a wide variety of small businesses and startups across the country and around the globe, generating hundreds of millions of media impressions and millions in sales. A Journalism major from The University of Kansas, she wrote broadcast news, worked in sports and broadcast marketing and corporate PR agencies. Jennifer was the PR Instructor at SCORE Chicago for five years and is a speaker, workshop instructor, and media expert.
Free Bonus
The Book Shows You the "Why",
This Toolkit Shows You "How".
The strategies in "Be a Media Magnet" are powerful but putting them into practice is what drives real visibility and growth.
"The Ultimate Startup (& Small Business) PR Toolkit" gives you the exact tools I use with clients at Cascade Communications to land media coverage and build credibility — without a big-agency budget.
And it's yours free when you buy the book.
"Jennifer is an amazing marketing communications professional. From developing strategic programming down to the nitty gritty of securing media placements, Jennifer Fortney and Cascade Communications earn an A+++ in client service. Jennifer is a master at pitching high-end media like USA Today or New York Times as well as smaller local market media."
- Al Martin, formerly of Kaplan Publishing
Media Expert
