Effective Date: August 19, 2025
Last Updated: August 19, 2025

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Introduction

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Cascade Communications ("we," "us," or "our") is committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information. This Privacy Policy explains our practices regarding the collection and use of information through our website www.CascadeComms.com and our services.

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Information We Collect

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Information You Provide Directly

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• Contact Information: Name, email address, phone number, company name, and job title

• Communication Preferences: Marketing preferences and communication frequency settings

• Inquiry Details: Information submitted through contact forms, consultation requests, or service inquiries

• Newsletter Subscriptions: Email address and preferences for receiving our communications

 

Information Collected Automatically

• Website Analytics: IP address, browser type, device information, pages visited, and time spent on our site

• Cookies and Tracking: We use cookies to enhance user experience and analyze website performance

• Email Engagement: Open rates, click-through rates, and interaction with our email communications
   

How We Use Your Information
 

Primary Uses
 

• Service Delivery: To provide PR and integrated marketing services as requested

• Communication: To respond to inquiries, provide updates, and maintain client relationships

• Lead Generation: To identify potential clients and nurture business relationships

• Marketing Communications: To send newsletters, industry insights, and promotional materials
   

Secondary Uses
 

• Website Improvement: To analyze site performance and enhance user experience

• Business Development: To understand market trends and improve our service offerings

• Legal Compliance: To meet regulatory requirements and protect our business interests
   

Email Communications
 

Marketing Emails
 

• We send marketing emails only to those who have opted in or have an existing business relationship with us

• All marketing emails include clear unsubscribe options

• We honor unsubscribe requests within 10 business days

• We do not sell or rent email lists to third parties
   

Transactional Emails
 

• Service-related communications (project updates, invoices, etc.)

• Account notifications and security alerts

• Legal notices and policy updates
   

Frequency and Control
 

• You can modify your email preferences at any time by contacting us at jfortney@cascadecomms.com

• We respect frequency preferences and will not exceed your stated communication limits
   

Information Sharing
 

We Do Not Sell Personal Information
 

Cascade Communications does not sell, rent, or trade personal information to third parties for monetary consideration.

Limited Sharing Circumstances
 

We may share information only in these specific situations:
 

• Service Providers: With trusted vendors who assist in website maintenance, email marketing, or analytics (under strict confidentiality agreements)

• Legal Requirements: When required by law, regulation, or valid legal process

• Business Protection: To protect our rights, property, or safety, or that of our clients

• Business Transfers: In the event of a merger, acquisition, or sale of business assets
   

Data Retention
 

• Active Clients: Information retained for the duration of the business relationship plus 7 years for legal compliance

• Prospects: Marketing information retained until unsubscribe request or 3 years of inactivity

• Website Data: Analytics data retained for 2 years

• Email Metrics: Engagement data retained for 5 years for performance analysis
   

Your Rights and Choices
 

Access and Control
 

• Access: Request a copy of personal information we hold about you

• Correction: Update or correct inaccurate information

• Deletion: Request deletion of your personal information (subject to legal retention requirements)

• Portability: Receive your information in a portable format

• Opt-Out: Unsubscribe from marketing communications at any time
   

How to Exercise Your Rights
 

Contact us at jfortney@cascadecomms.com to exercise any of these rights. We will respond within 30 days of receiving your request.
 

Security Measures
 

We implement industry-standard security measures to protect your information:
 

• Encrypted data transmission (SSL/TLS)

• Secure data storage with access controls

• Regular security audits and updates

• Employee training on data protection

• Incident response procedures
   

Cookies and Tracking
 

Cookie Types
 

• Essential Cookies: Required for website functionality

• Analytics Cookies: Help us understand site usage (Google Analytics)

• Marketing Cookies: Support our marketing and advertising efforts
   

Cookie Management
 

You can control cookies through your browser settings. Disabling certain cookies may affect website functionality.
 

Third-Party Services
 

We use select third-party services that may collect information:
 

• Google Analytics: Website traffic analysis

• Email Marketing Platform: specifically Wix email

• CRM System: Client relationship management
   

These services have their own privacy policies and security measures.
 

International Data Transfers
 

If you are located outside the United States, your information may be transferred to and processed in the U.S. We ensure appropriate safeguards are in place for international transfers.
 

Children's Privacy
 

Our services are not directed to individuals under 18. We do not knowingly collect personal information from children. If we become aware of such collection, we will promptly delete the information.
 

Changes to This Policy
 

We may update this Privacy Policy periodically. Significant changes will be communicated via:
 

• Email notification to registered users

• Prominent notice on our website

• Updated "Last Modified" date at the top of this policy
   

Contact Information
 

For questions about this Privacy Policy or our data practices:
 

Cascade Communications
Chicago, IL
Website: www.CascadeComms.com
 

Compliance Statement
 

This Privacy Policy is designed to comply with applicable privacy laws, including but not limited to:
 

• California Consumer Privacy Act (CCPA)

• General Data Protection Regulation (GDPR) where applicable

• CAN-SPAM Act

• Other applicable federal and state privacy regulations
   

By using our website or services, you acknowledge that you have read and understood this Privacy Policy.