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Hearing Health Matters Technology Innovator of the Year 2021, Noopl, Expands Options for Individuals with Hearing Difficulties

Sacramento, CA (November 2021) Roughly 62 million Americans have difficulty following conversations in environments with background noise and they are finding affordable relief with Noopl, the acclaimed iPhone device. The company was recently named Hearing Technology Innovator of the Year 2021 by Hearing Health Matters and announced that the device is now compatible with Beats Fit Pro noise cancelling earbuds.


Noopl is the first MFi (Made for iPhone) accessory with directionality and AI-based noise reduction featuring Chatable AI 2.0, which makes conversations in noisy environments clearer and allows people to live fuller, more connected lives. Until now, Noopl has only been compatible with AirPod Pros and MFi hearing aids. The company confirmed that Beats Fit Pro provides a similar experience for users, providing more options to access and experience Noopl technology.


The ability to hear impacts every aspect of our lives. Those who struggle with hearing clearly often retreat from social activities such as dining out and large family gatherings or events, leaving them feeling isolated. Although these individuals may not have clinically diagnosed hearing loss, they still struggle to understand speech when there is competing noise. 


In addition, for those who still need to wear face masks to limit COVID-19 exposure, muffled sounds make hearing even more difficult. This, experts say, can have a real impact on someone's quality of life as well as their emotional and mental health as they try to hear and be part of conversations.


“People with hearing loss often find themselves not wanting to frequent the places or situations that can lead to frustration and embarrassment due to communication challenges,” said Dr. Tim Trine, Noopl CEO. “It’s not surprising that medical studies have demonstrated a significantly higher prevalence of clinical depression for people with hearing loss.”

There is also a reluctance to wear hearing aids due to the unfortunate negative connotations that go along with hearing loss and hearing aids. And the cost doesn’t help either; hearing aids are expensive (thousands of dollars) and not often covered by insurance.


For individuals who struggle in loud environments or simply want to reduce background noise to hear more clearly, Noopl is life-enriching. Avoiding the stigma of hearing aids, Noopl is an iPhone accessory that pairs with the stylish AirPods Pro, creating an alternative for hearing enhancement that is also far less expensive than hearing aids.


Noopl uses three microphones to focus on desired voices while reducing background noise, improving one’s ability to hear more clearly. The real magic comes with AirPods Pro. Noopl takes advantage of the spatial audio feature enabled by iOS 14 for AirPods Pro to track head movement and automatically focus on the voice of the person where the user is looking.


Noopl 2.0


Noopl’s new USB version offers the same technology but addresses some pain points of customers from the original version, which required specific couplers based on a limited number of iPhone versions. Now, Noopl offers,


  • More consistent, higher fidelity sound at wide range of audible frequencies

  • Zero sound leakage for better noise reduction and low frequency sound reproduction

  • USB connection for compatibility with a wider range of phone cases and iOS devices


“Noopl 1.0 required an extra step for our customers by understanding what coupler worked for their particular version of iPhone yet limited to a certain number of versions. It also allowed a very small amount of sound to slip out,” said Trine. “The new USB version resolves these problems and provides a better, more clear hearing experience.”


The innovative technology was created and driven by audiology and medical tech experts, including CEO Dr. Tim Trine, who is a recognized leader in the audiology and hearing sciences industry. Forbes said “Noopl: The iPhone Accessory That Could Super-Charge Your Hearing” and Newsweek named it one of its Best of CES 2021.


Noopl costs $199.00 and is available at Currently the device is compatible with iPhone 7 and newer and requires AirPods Pro for the auto-steering feature. It also works with all MFi compatible hearing aids. The company plans to release a version for Android next winter.


Watch: Noopl video



About Noopl

Noopl is a Sacramento-based startup focused on breakthrough innovation and technology integration in the consumer audio space. Founded by Steven Verdooner and Kevin Snow, Noopl’s patented technology and initial consumer product, which leverages best-in-class multi-microphone beamforming technology, is the first MFi smartphone accessory designed to improve a user’s ability to filter out background noise and hear conversations more clearly in noisy situations. The first-generation device plugs into the lightning port of an iPhone and combines advanced aspects of smartphone technology, digital MEMS microphones, low-latency audio signal processing, head tracking, and Noopl’s deep expertise in audiology. The company’s device augments the entire listening experience and allows users to never miss a moment. Visit the website and newsroom.

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