Are you looking for advice, inspiration and know how to help your business survive quarantine? Maybe you are taking time to plan a killer company or product ...

Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001, here we are in the ...

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR can take time, but it ...

Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the health and ability of y...

Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To do it right, you ha...

Every business is concerned with SEO. Any why shouldn’t they be? Where you rank on search engines can determine how well your business succeeds. Large compa...

Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to bank loans, opportu...

This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it. Finally, inspired by the art...

As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination, Persistence and a Plan. Howeve...

Earlier this month, Cascade Communications began assisting Clutch in their leading public relations research. After working closely with the Clutch team, we’...

It’s a common story of a common marketing mistake: Over discounting. New businesses and startups often believe that the best way to generate initial sales an...

For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and passion for your busine...

It's a New Year and time for new thinking in generating positive attention for your business. Would you like to be interviewed by media? Are you frustrated a...

I see it all of the time. A press release that reads like more of an informational brochure than an actual compelling news story; a boring corporate-type rel...

Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy website full of catchy key...

While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them over. Over the last...

(As originally written for and published on NBCChicago.com's Inc. Well) Most companies understand the power of a press release as a tool in their PR campaign...

(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media attention. From the World's...

Working on behalf of business owners, entrepreneurs, and startup founders everywhere, Cascade Communications has a passion for brand stories, news and market...

Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an understanding of the dynamics ...