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The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
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5 Signs Your Family Business Brand Is Working Against You
5 Signs Your Family Business Brand Is Working Against You
Cascade Team
5 min read
You Acquired the Business. Here's Why a Rebrand Can't Wait.
You Acquired the Business. Here's Why a Rebrand Can't Wait.
Cascade Team
4 min read
You Took Over the Family Business. Now Take Over the Brand for The Next Generation.
The brand your family built was built for a different era, a different leader, and a different chapter. Yours is just beginning.
Jennifer Fortney
4 min read
PR for Startups: Why Human-Interest Stories Are More Newsworthy
Startup PR: What makes a story truly newsworthy for media.
Cascade Team
4 min read
Building Thought Leadership: How Startup Founders Can Become Industry Experts
How to become an industry expert through thought leadership, articles and speaking.
Cascade Team
6 min read
Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work
Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work
Cascade Team
5 min read
2025 PR & Marketing Trends Every Small Business CEOs Needs to Know
2025 PR & Marketing Trends Every Small Business CEOs Needs to Know
Cascade Communications
5 min read
The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers
The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers
Cascade Team
6 min read
PR Industry Trends for 2025: What Startup Founders and Small Business CEOs Need to Know
PR for Startups and Small Businesses: Key industry trends for 2025 and beyond for the best PR strategy
Cascade Communications
4 min read
AI In PR: Why it Will Never Replace a PR Agency
AI In Public Relations: Why it Will Never Replace a PR Agency
Cascade Team
5 min read
Top Free & Most Affordable Marketing Tools for Small Businesses
Top Free & Most Affordable Marketing Tools for Small Businesses
Cascade Team
5 min read
Why Is Public Relations So Expensive? And Why It’s Worth Every Penny.
Why Is Public Relations So Expensive? Learn Why It’s Worth Every Penny.
Jennifer Fortney
6 min read
This PR Agency Doesn’t Take on Every Business That Comes to Us, And Here’s Why
As a PR agency for startups and small businesses, we don't take on every client, and here's why.
Jennifer Fortney
5 min read
Affiliate PR: This is Why Affiliate Links Are a Must for Fashion Brand PR Strategy
This is why every fashion brand must use affiliate links for PR and audience engagement
Cascade Team
3 min read
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Cascade Team
5 min read
Why is My Company Not Getting PR Coverage? The Current State of Media in the U.S. and Its Impact on Public Relations
The media industry is in major flux. Companies need to rethink what PR is and how it works. Expert PR tips for startups and small business.
Jennifer Fortney
6 min read
PR Strategy: The Future of PR in a Changing Media Landscape
What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.
Cascade Communications
6 min read
How Mastering Public Speaking Can Propel Small Business Growth
Tips on how public speaking can grow your small business.
Cascade Team
5 min read
Top Startup Funding Opportunities for Female-led Businesses
Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.
Jennifer Fortney
13 min read
Product Launch: How to Launch a New Beverage Trend That Sets a Market on Fire
How to Launch a New Beverage Trend That Sets a Market on Fire
Jennifer Fortney
4 min read
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