Cascade Team
How to Rank High in Search: The Best Secrets for DIY SEO
Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover...
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Welcome to
The Cascade Effect
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Cascade Communications
- Apr 26
- 3 min
Uncovering Your Business' News Story & Generate PR
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your...
9
Cascade Team
- Mar 28
- 3 min
What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their...
46
Cascade Team
- Mar 22
- 4 min
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
9
Cascade Team
- Mar 14
- 4 min
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now.
It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do...
6
Cascade Team
- Mar 8
- 3 min
Why Your PR Strategy May be “Crying Wolf”
(As originally written for and published on NBCChicago.com's Inc. Well) Most companies understand the power of a press release as a tool...
24
Cascade Team
- Mar 8
- 5 min
Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention...
21
Cascade Team
- Mar 2
- 5 min
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a...
16
Cascade Team
- Feb 24
- 5 min
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
6
Cascade Team
- Feb 16
- 6 min
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
26
Cascade Team
- Feb 8
- 5 min
How to Bootstrap a Product Launch
How to Bootstrap a Product Launch. Bootstrapping marketing for a small business.
5
Cascade Team
- Jan 31
- 5 min
How to Increase Online Visibility for Your Small Business Like Big Brands
How to market a startup like a big brand. How to compete with big brands.
4
Cascade Team
- Jan 21
- 4 min
What is the Role PR Plays in a Startup?
What role does PR play in a startup? How does PR help a startup grow?
7
Cascade Team
- Jan 3
- 3 min
Why Search Should be A Key Consideration for Your PR Campaign
Why Search Should be A Key Consideration for Your PR Campaign
7
Cascade Team
- Dec 7, 2022
- 3 min
Top 6 Search Engines Aren't What You Think They Are
As we move into 2023, a model that we've been executing and building upon is still only slightly gaining traction, despite the plethora...
10
Cascade Communications
- Oct 12, 2022
- 4 min
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before. Recent surveys of...
46
Cascade Team
- Jul 11, 2022
- 2 min
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
About 80% of GenZ uses social media to discover new brands, making them more reliant on it than generations before. New research from...
13
Cascade Team
- Jul 6, 2022
- 1 min
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
12
Cascade Team
- Jun 28, 2022
- 2 min
Here's What You Need to Know About Launching Your Startup in the U.S.
Get our 2022 whitepaper on the state of the U.S. economy, media and startups post-pandemic as well as helpful tips to consider before...
9
Jennifer Fortney
- Jun 24, 2022
- 2 min
Cascade Communications Named a Clutch Top 2022 B2B Company
We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...
10
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