Cascade Team
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
About 80% of GenZ uses social media to discover new brands, making them more reliant on it than generations before. New research from...
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The Cascade Effect
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Cascade Team
- Jul 6
- 1 min
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
6
Cascade Team
- Jun 28
- 2 min
Here's What You Need to Know About Launching Your Startup in the U.S.
Get our 2022 whitepaper on the state of the U.S. economy, media and startups post-pandemic as well as helpful tips to consider before...
6
Jennifer Fortney
- Jun 24
- 2 min
Cascade Communications Named a Clutch Top 2022 B2B Company
We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...
7
Cascade Team
- May 5
- 3 min
Media Interviews Go Digital: Email is the New Phone Call
Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.
27
Jennifer Fortney
- Apr 21
- 6 min
Media Industry Changes and What It Means for Startups and Small Enterprise
Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....
21
Jennifer Fortney
- Feb 13
- 3 min
Paid Media, Guarantees and A Cautionary Tale
Paid media is a reality for PR pros and businesses that want to generate awareness and drive traffic, creating a complicated balance for...
4
Jennifer Fortney
- Jan 6
- 3 min
This is The One Marketing Strategy You Need for 2022
Today's story marketing can seem complex and overwhelming - how do you break through the clutter? - but we've been quietly innovating...
9
Jennifer Fortney
- Aug 21, 2021
- 5 min
Is Your Business Really Ready for PR? This Checklist Will Save You Time & Money
When clients want PR they want it now, but they're not always ready for it. Our checklist helps you evaluate if this is the right time to...
12
Jennifer Fortney
- Aug 19, 2021
- 1 min
Cascade Named a Best PR Firm in Chicago for Third Consecutive Year
Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...
7
Jennifer Fortney
- Jun 25, 2021
- 2 min
Cascade Communications Bags a Spot on Clutch’s List of Top Public Relations Company in Illinois
Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...
11
Jennifer Fortney
- Mar 24, 2021
- 3 min
Keeping up with Media: What Companies Need to Know
Print newspapers are outsourcing printing, cutting deadlines making them earlier and earlier. This means that we "story tellers" must get...
20
Jennifer Fortney
- Mar 11, 2021
- 1 min
Cascade Named One of Best Digital Marketing Agencies in Chicago
We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...
19
Jennifer Fortney
- Feb 22, 2021
- 3 min
After 20 Years as a PR Agency, This is Why We're Now a Story Agency
The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. with the...
7
Jennifer Fortney
- Dec 29, 2020
- 5 min
Do These 6 Things to Improve Your Digital Marketing in 2021
While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...
14
Jennifer Fortney
- Dec 7, 2020
- 3 min
Lessons from 2020: How Covid-19 Has Changed PR and the Way You Tell Your Story
As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...
11
Jennifer Fortney
- Nov 2, 2020
- 1 min
The #1 Most Overlooked PR Approach to Generating Media Coverage
It has been my pleasure to continue as a contributor to Home Business magazine and offer advice that can help small businesses and...
13
Jennifer Fortney
- Oct 21, 2020
- 2 min
Cascade PR Brings on Award-winning Journalist, Sandra Guy, as Content Strategist
Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...
77
Jennifer Fortney
- Oct 14, 2020
- 2 min
Cascade PR & Story Agency Named a Top Firm
Here at Cascade Communications, we know it can be tough for a new business to manage its public image effectively while trying to keep up...
18
Jennifer Fortney
- Oct 13, 2020
- 3 min
Fintech Startup Offers Retailers, Consumers 'Checkout Anywhere' in Store for Holiday 2020
Thanks to Covid-19, retailers, like many other businesses, are in a bit of a pickle in 2020 when it comes to planning Q4/holiday sales,...
7