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Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
small business and small enterprise today
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PR for Startups: Why Human-Interest Stories Are More Newsworthy
Startup PR: What makes a story truly newsworthy for media.
Cascade Team
Jul 254 min read
Building Thought Leadership: How Startup Founders Can Become Industry Experts
How to become an industry expert through thought leadership, articles and speaking.
Cascade Team
Jun 246 min read
Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work
Influencer Marketing for Small Businesses Made Easy: Micro and Nano-Influencer Strategies That Actually Work
Cascade Team
May 215 min read
2025 PR & Marketing Trends Every Small Business CEOs Needs to Know
2025 PR & Marketing Trends Every Small Business CEOs Needs to Know
Cascade Communications
May 65 min read
The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers
The Startup Brand Story Strategy: How to Craft a Narrative That Attracts Investors and Customers
Cascade Team
Apr 256 min read
PR Industry Trends for 2025: What Startup Founders and Small Business CEOs Need to Know
PR for Startups and Small Businesses: Key industry trends for 2025 and beyond for the best PR strategy
Cascade Communications
Apr 84 min read
AI In PR: Why it Will Never Replace a PR Agency
AI In Public Relations: Why it Will Never Replace a PR Agency
Cascade Team
Mar 55 min read
Top Free & Most Affordable Marketing Tools for Small Businesses
Top Free & Most Affordable Marketing Tools for Small Businesses
Cascade Team
Jan 295 min read
Why Is Public Relations So Expensive? And Why It’s Worth Every Penny.
Why Is Public Relations So Expensive? Learn Why It’s Worth Every Penny.
Jennifer Fortney
Jan 176 min read
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