Cascade Communications
PR Strategy: The Future of PR in a Changing Media Landscape
What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.
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Welcome to
The Cascade Effect: A Digital PR Blog
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Cascade Team
- Jul 25
- 5 min
How Mastering Public Speaking Can Propel Small Business Growth
Tips on how public speaking can grow your small business.
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Jennifer Fortney
- May 31
- 12 min
Top Funding & Support Opportunities for Female-led Startups and Small Businesses
Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.
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Jennifer Fortney
- Apr 29
- 4 min
Product Launch: How to Launch a New Beverage Trend That Sets a Market on Fire
How to Launch a New Beverage Trend That Sets a Market on Fire
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Cascade Team
- Apr 15
- 7 min
2024 Checklist: 7 Reasons Your Website Isn't Selling
Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...
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Jennifer Fortney
- Apr 3
- 2 min
Social Media Trends: What Facebook Content, News Feed Transition Means for Marketers
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...
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Jennifer Fortney
- Mar 30
- 3 min
Top DIY PR Tips for Every Small Business, Startup
Expert tips on how to DIY PR for your startup, small business
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Cascade Team
- Feb 13
- 1 min
Search Trends: Improving Your Discovery in Search. Experts Predict Priorities for 2024
At Cascade, we understand that being searched and discovered is key to improving your online presence. Today, to improve search...
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Cascade Communications
- Feb 10
- 4 min
Paid Media, Guarantees and A Cautionary Tale
Every day our clients hire us to achieve media stories and opportunities for them through, what is called, "Earned" media placements....
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Jennifer Fortney
- Jan 10
- 3 min
This is The One, Top Marketing Strategy You Need for 2024
Top marketing tips and strategy for small businesses in 2024
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Cascade Communications
- Aug 31, 2023
- 3 min
PR Tip: Formula PR is Dead. Custom, Niche is Thriving.
When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...
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Cascade Communications
- Jun 22, 2023
- 3 min
Why PR Works For Startups & Small Business
Small businesses and entrepreneurs understand the value of PR but for different reasons. Startups want to attract customers and investors...
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Cascade Communications
- May 25, 2023
- 4 min
How to Get Your Press Release Seen By Targeting Your Audience
When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...
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Jennifer Fortney
- May 11, 2023
- 3 min
PR Strategy: Why You Need to Be Telling Your Story, Not Selling
(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched...
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Jennifer Fortney
- May 3, 2023
- 4 min
Prepping Your Business for Marketing Success & Growth
(As originally written for and published on NBCChicago.com's Inc. Well) So your business is going to be featured on TV or in a print...
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Cascade Team
- Apr 27, 2023
- 4 min
How to Rank High in Search: The Best Secrets for DIY SEO
Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover...
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Cascade Communications
- Apr 26, 2023
- 3 min
Uncovering Your Business' News Story & Generate PR
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your...
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Cascade Team
- Mar 28, 2023
- 4 min
What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their...
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Cascade Team
- Mar 22, 2023
- 5 min
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
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Cascade Team
- Mar 14, 2023
- 4 min
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now
It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do...
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