Welcome to

The Cascade Effect

The expert knowledge on Integrated Digital Marketing and what matters to startups,

small business and small enterprise today

Entrepreneurs and small business owners ask me this question almost on a regular basis - "I can't afford to hire a professional to...

Jennifer Fortney

Feb 19, 20184 min read

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...

Jennifer Fortney

Feb 12, 20183 min read

How does PR work and how it can help grow a small business or startup

Cascade Communications

Feb 2, 20183 min read

I’ve told you how public relations can help grow your business, but are you truly ready for the growth executing a strategic marketing...

Jennifer FortneyCascade Communications

Jan 20, 20182 min read

Corporate Responsibility is real and consumers and clients want to know that you stand for more than just profit in today's world. How...

Jennifer Fortney

Jan 16, 20183 min read

Jennifer Fortney

Jan 14, 20184 min read

There are a number of ways a business can attract the attention of media. Some good, some bad, some really bad. For those seeking media...

Cascade Communications

Jan 12, 20183 min read