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The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
small business and small enterprise today
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Entrepreneur Tip: 6 Ways for Startup Founders to Take a Break & Create Fresh Thinking
For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...
Cascade Communications
Mar 18, 20223 min read
Career Tip: Why Everyone Needs to Find the Entrepreneur Inside
While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them...
Cascade Communications
Mar 10, 20224 min read
How to Become an Expert & Drive Media Interest
Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel...
Cascade Communications
Feb 26, 20224 min read
PR Tip: Planning for A Crisis Can Save Your Brand. Here's How to Do It.
Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But...
Cascade Communications
Jan 10, 20223 min read
PR Tip: Social Media Let's You Think BIG with PR
For better or worse, social media is here to stay, however, it's evolved over time as new players hit the market and steal eyeballs,...
Jennifer Fortney
Jan 5, 20224 min read
Is Your Business Really Ready for PR? This Checklist Will Save You Time & Money
Are you prepared? Crisis communications checklist for startups, small business and small enterprise.
Jennifer Fortney
Aug 21, 20215 min read
Cascade Named a Best PR Firm in Chicago for Third Consecutive Year
Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...
Jennifer Fortney
Aug 19, 20211 min read
Cascade Communications Bags a Spot on Clutch’s List of Top Public Relations Companies in Illinois
Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...
Jennifer Fortney
Jun 25, 20212 min read
PR Tip: Actually, This is Not What Successful Companies Do for PR
Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...
Jennifer Fortney
Apr 3, 20214 min read
Keeping up with Media: What Companies Need to Know to Get PR
Print newspapers and digital outlets are outsourcing printing, cutting staff and deadlines and extending others all while turning over...
Jennifer Fortney
Mar 24, 20213 min read
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