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The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
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Media Interviews Training: Where Patience Meets Savvy
There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...
Cascade Communications
4 min read
Don’t Spam Editors: Five Tips to Earn Their Respect & Get PR
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in...
Cascade Communications
3 min read
What is Your Brand? Why it Can Make, Break Your Business
Starting a business can seem like a daunting task with applications and business plans, but if you don't know or understand what your...
Cascade Communications
3 min read
DIY PR - Tips for Starting Out
Entrepreneurs and small business owners ask me this question almost on a regular basis - "I can't afford to hire a professional to...
Jennifer Fortney
4 min read
Best Press Release Tips from the Top PR Pros
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...
Jennifer Fortney
3 min read
How Does PR Help Your Business?
How does PR work and how it can help grow a small business or startup
Cascade Communications
3 min read
Is Your Small Business Primed For Growth? How to Prepare to Grow.
I’ve told you how public relations can help grow your business, but are you truly ready for the growth executing a strategic marketing...
Jennifer FortneyCascade Communications
2 min read
Doing Good Can Double PR Exposure
Corporate Responsibility is real and consumers and clients want to know that you stand for more than just profit in today's world. How...
Jennifer Fortney
3 min read
So, You Think You Can't Afford PR. Here's Why and How to Hire a Publicist.
So, You Think You Can't Afford PR. Here's Why and How to Hire a Publicist.
Jennifer Fortney
4 min read
Want to Attract Media Attention? Define the Why
There are a number of ways a business can attract the attention of media. Some good, some bad, some really bad. For those seeking media...
Cascade Communications
3 min read
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