• Cascade Team

Here's What You Need to Know About Launching Your Startup in the U.S.

Get our 2022 whitepaper on the state of the U.S. economy, media and startups post-pandemic as well as helpful tips to consider before considering a PR campaign.




We talk to startups and small enterprises from across the country and around the world with one, similar objective – to generate awareness and drive sales from U.S. consumers. It is our job to stay on top of the trends that impact the service we provide clients and, ultimately, their success.


The challenge is that the experience is not the same for every company and not every business is actually prepared to launch in the U.S. A lot has changed post-pandemic and things don't look or operate the same.


For instance, more media are freelance now than ever before and we need to understand and meet their needs to achieve success for our clients. By watching and listening to the market changes, we can help set better expectations of what PR and communications look like today.


The United States consumer is an interesting and diverse demographic that is both broad and niche, yet mostly share the same concerns. How we create custom strategies that meet each company’s needs and objectives is the key to ultimate success, but so is honest consulting on how to launch in the U.S.


Companies see the U.S. from afar and make certain assumptions on its story, impact and ability to break through the large, yet skeptical market. It’s our job to help our clients – foreign and domestic – understand the market the role of PR and content today and the ever-changing media industry to set healthy expectations.


Whether you’re a domestic or foreign company trying to break into the U.S. market, this whitepaper will give you an overview of the current market and what you really need to know about telling your story successfully to the American audience.


However, the market and current information is fluid, and we encourage you to stay on top of news and trends in the U.S.


Tell us what you think.


Cascade.Whitepaper.PR.Marketing2022-2023
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