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The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
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Con Artists “Catfishing” Startups. An Epidemic? Tips for Startups.
This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it Finally,...
Jennifer Fortney Cascade PR
Mar 31, 20185 min read
Cascade Communications Featured Among Top PR Firms in Chicago
Earlier this month , Cascade Communications began assisting Clutch in their leading public relations research. After working closely with...
Cascade Communications
Mar 26, 20182 min read
Don't Fall for The PR Wolf in Sheep’s Clothing. Find a Good Publicist.
Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy...
Cascade Communications
Mar 12, 20184 min read
PR Stunts: The good, bad and the really, really ugly
(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...
Jennifer Fortney
Mar 6, 20183 min read
Cascade Communications Joins Clutch List of Leading PR Firms in Chicago
Cascade PR, a leading Clutch rated PR Agency in Chicago for startups, small business, small enterprise.
Jennifer Fortney
Mar 5, 20182 min read
How to Be a Great Client: Simple Tips for Working with a PR Agency
Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...
Cascade Communications
Mar 4, 20183 min read
What exactly IS PR? How Does it Work? New Book Solves Mystery & Tips for DIY PR
Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....
Jennifer Fortney
Mar 1, 20182 min read
Media Interviews Training: Where Patience Meets Savvy
There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...
Cascade Communications
Feb 28, 20184 min read
Don’t Spam Editors: Five Tips to Earn Their Respect & Get PR
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in...
Cascade Communications
Feb 26, 20183 min read
What is Your Brand? Why it Can Make, Break Your Business
Starting a business can seem like a daunting task with applications and business plans, but if you don't know or understand what your...
Cascade Communications
Feb 21, 20183 min read
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