top of page
.png)
Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
small business and small enterprise today
Search
Cascade Named One of Best Digital Marketing Agencies in Chicago
We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...
Jennifer Fortney
Mar 11, 20211 min read
After 20 Years as a PR Agency, This is Why We're Now a Story Agency
The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. With the...
Jennifer Fortney
Feb 22, 20213 min read
Integrated Marketing- Why it's Important Today
You've heard the saying, don't put all of your eggs in one basket. Today, there is nothing more important when it comes to marketing....
Cascade Communications
Feb 6, 20214 min read
Do Startups Really Need PR?
(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is...
Jennifer Fortney
Jan 1, 20212 min read
What is a "Brand" and Why You Aren't One....Yet.
What is a brand and why you're not one...yet. How to create a brand.
Cascade Communications
Jan 1, 20214 min read
Marketing Tip: Do These 6 Things to Improve Your Digital Marketing
While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...
Jennifer Fortney
Dec 29, 20206 min read
Lessons from 2020: How Covid-19 Has Changed PR and the Way You Tell Your Story
As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...
Jennifer Fortney
Dec 7, 20203 min read
PR Tip: The Two Most Overlooked PR Approach to Generating Media Coverage
PR tips: how to generate PR for your startup, small business
Jennifer Fortney
Nov 2, 20202 min read
Cascade PR Brings on Award-winning Journalist, Sandra Guy, as Content Strategist
Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...
Jennifer Fortney
Oct 21, 20202 min read
Cascade PR & Story Agency Named a Top PR Firm
As a top PR firm, Cascade PR knows it can be tough for a new business to manage its public image, brand and story effectively while...
Jennifer Fortney
Oct 14, 20202 min read
bottom of page