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The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
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12 Tips for DIY PR for Small Business and Small Enterprises
Want to DIY PR for your startup or small business. Here are tips for doing it yourself.

Cascade Communications
Feb 23, 20204 min read


Is PR Right For Your Small Business or Startup?
(As originally posted to NBCChicago.com's Inc Well) Sometimes I feel like a doctor. It never fails that whenever someone asks what I do...

Cascade Communications
Feb 9, 20203 min read


The Best PR Goes Beyond the Headline
Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001,...
Jennifer Fortney Cascade PR
Feb 3, 20202 min read


When is it Time to Hire a PR Agency?
Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you...

Cascade Communications
Jan 18, 20204 min read


What to Know About PR: 7 Things To Consider Before Pursuing Public Relations
One of the first things I do when speaking to a potential new client is to uncover what makes them unique; different what is the story...

Cascade Communications
Jan 8, 20203 min read


Why You Can DIY PR for Your Business
(As originally written for and published on NBCChicago.com's Inc. Well) As an entrepreneur, the most precious commodity you have is...
Jennifer Fortney
Feb 26, 20193 min read


6 Reasons You Should Love Your PR Agency
Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with...

Cascade Communications
Feb 14, 20193 min read


Top Creative PR Tips to Create Opportunities with Media
As a startup, you are the Believer . The one who holds the candle of Faith . Who pushes through the barriers with Determination ,...
Jennifer Fortney Cascade PR
Jan 25, 20193 min read


Top Tips for Best Results for Press Releases to Media
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...
Jennifer Fortney
Jun 19, 20183 min read


What is PR and What it Isn't: 4 Myths & Facts of Public Relations
Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To...
Jennifer Fortney Cascade PR
May 31, 20181 min read
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