• Cascade Communications

Why PR Works For Small Business


I am often asked the question "why should we go with PR?" The answers are quite simple:

1. Public relations is a more affordable alternative for small businesses - vs. an aggressive advertising or direct mail campaign

2. PR is the process in which media provide endorsements for your business

3. Media endorsements create credibility in the minds of consumers/customers

3. You can actually see the return on your PR investment - some of my clients see immediate sales and

growth with one local or national story!

Now throw in the power of social media in your communications/PR program and the word-of-mouth power it can generate to boost your traditional media efforts.

Today, PR is a serious marketing element to consider for your business. Why? I already said it - it's the most affordable marketing tool you can use to grow your business, generate awareness and credibility for your brand.

It's TRUE! Most people don't really understand how PR works because it is so different from advertising, direct mail, sponsorship and others where you actually see a physical return on your investment. PR requires patience and a good professional who knows how to craft your story in a way that will attract the attention of media.

As I mentioned, I have seen clients go from $100k in annual revenues to a million in two years just with PR.

The other alternative is learning to do PR on your own. The challenge is that it can take time and energy that most business owners don't have. I will soon have a program that will help you garner positive PR on your own, but until then it's important to understand why PR can be difficult to accomplish on your own....

The number one reason: PR is a journalism-based industry. It takes an understanding of news and how to write your story to generate a solid PR program for your business.

Does this seem overwhelming? We live in a "headline world" thanks to social media. Start by observing those posts and headlines that make you click and then create them for your own business.

If you're looking for immediate PR assistance but you're worried about spending money, I invite you to visit Cascade Communications home site for details on our new, affordable consulting services, a great option for one-on-one contact with me. I'll help you understand PR and assist in helping you write your story, plus I'll forward any leads I get from journalists that are specific to your business.

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© 2020 Cascade Communications Public relations agency and marketing communications for small business and startups. Offices in Chicago and Omaha.