Jennifer Fortney
Lessons from 2020: How Covid-19 Has Changed PR and the Way You Tell Your Story
As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...
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The Cascade Effect
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Jennifer Fortney
- Nov 2, 2020
- 1 min
The #1 Most Overlooked PR Approach to Generating Media Coverage
It has been my pleasure to continue as a contributor to Home Business magazine and offer advice that can help small businesses and...
18
Jennifer Fortney
- Oct 21, 2020
- 2 min
Cascade PR Brings on Award-winning Journalist, Sandra Guy, as Content Strategist
Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...
78
Jennifer Fortney
- Oct 14, 2020
- 2 min
Cascade PR & Story Agency Named a Top Firm
Here at Cascade Communications, we know it can be tough for a new business to manage its public image effectively while trying to keep up...
20
Jennifer Fortney
- Oct 13, 2020
- 3 min
Fintech Startup Offers Retailers, Consumers 'Checkout Anywhere' in Store for Holiday 2020
Thanks to Covid-19, retailers, like many other businesses, are in a bit of a pickle in 2020 when it comes to planning Q4/holiday sales,...
9
Jennifer Fortney
- Sep 17, 2020
- 1 min
Cascade PR, A Story Agency, Named Top B2B Companies in U.S.
At Cascade we always strive to provide the best, most customized experience for our clients who come to us from every category, every...
6
Jennifer Fortney
- Aug 12, 2020
- 3 min
What You Need to Know About the Changing Media Environment
Today, news is dominated continuously by Covid-19, which has negatively impacted the media world. Due to low subscriptions and a...
15
Jennifer Fortney
- Jul 29, 2020
- 1 min
Marketing Your Business During a Pandemic: Building Authentic, Connected Experiences
Things have changed. Things are changing. Things will continue to change. How you, as a business owner, go about adjusting to these...
11
Jennifer Fortney
- Apr 21, 2020
- 5 min
This New Dating App is Betting on Social Distancing for Finding a Relationship
The question is...would you begin talking with someone online without knowing what they look like? People, especially between men and...
12
Jennifer Fortney
- Apr 10, 2020
- 2 min
A Better Way to Generate News Stories for Your Business
We created a unique and easy way for media to collaborate with PR folks, like us, on stories...
12
Jennifer Fortney
- Apr 8, 2020
- 4 min
How to Recreate Travel Memories and Inspire New Ones
With suddenly more time on your hands, how are you recreating the trips and vacations that have meant the most to you right now?
22
Jennifer Fortney
- Mar 27, 2020
- 6 min
The Best Business Books to Read While Quarantined
Are you looking for advice, inspiration and know how to help your business survive quarantine? Maybe you are taking time to plan a killer...
10
Cascade Communications
- Mar 14, 2020
- 3 min
Why Media are Sending Your Press Release to the Trash Bin
I see it all of the time. A press release that reads like more of an informational brochure than an actual compelling news story; a...
8
Cascade Communications
- Feb 23, 2020
- 4 min
12 Tips for DIY PR
For small businesses and enterprises, learning to DIY in marketing either means you want to learn how to do it yourself or you are...
49
Cascade Communications
- Feb 9, 2020
- 2 min
Is PR Right For Your Small Business or Startup?
(As originally posted to NBCChicago.com's Inc Well) Sometimes I feel like a doctor. It never fails that whenever someone asks what I do...
5
Jennifer Fortney Cascade PR
- Feb 3, 2020
- 3 min
The Best PR Goes Beyond the Headline
Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001,...
13
Cascade Communications
- Jan 18, 2020
- 4 min
When is it time to hire a PR expert?
Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you...
7
Cascade Communications
- Jan 8, 2020
- 3 min
7 Things To Consider Before Pursuing Public Relations
One of the first things I do when speaking to a potential new client is to uncover what makes them unique; different what is the story...
14
Cascade Communications
- Mar 2, 2019
- 2 min
Why PR Works For Small Business
I am often asked the question "why should we go with PR?" The answers are quite simple: 1. Public relations is a more affordable...
13
Cascade Communications
- Feb 14, 2019
- 3 min
6 Reasons You Should Love Your PR Agency
Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with...
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