top of page
.png)
Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
Search
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
Cascade Team
6 min read
Β
How to Bootstrap a Product Launch
How to Bootstrap a Product Launch. Bootstrapping marketing for a small business.
Cascade Team
5 min read
Β
How to Increase Online Visibility for Your Small Business Like Big Brands
How to market a startup like a big brand. How to compete with big brands.
Cascade Team
5 min read
Β
What is the Role PR Plays in a Startup?
What role does PR play in a startup? How does PR help a startup grow?
Cascade Team
4 min read
Β
Why Search Should be A Key Consideration for Your PR Campaign
Why Search Should be A Key Consideration for Your PR Campaign
Cascade Team
3 min read
Β
Top 6 Search Engines Aren't What You Think They Are
As we move into 2023, a model that we've been executing and building upon is still only slightly gaining traction, despite the plethora...
Cascade Team
3 min read
Β
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before. Recent surveys of...
Cascade Communications
4 min read
Β
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
Marketers and business owners are quickly trying to understand Gen Z, a unique generation that is driving authenticity, social missions...
Cascade Team
2 min read
Β
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
Cascade Team
1 min read
Β
Here's What You Need to Know About Launching Your Startup in the U.S.
Tips on how to launch a start up in the US
Cascade Team
2 min read
Β
Cascade Communications Named a Clutch Top PR Firm
We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...
Jennifer Fortney
2 min read
Β
Media Interviews Go Digital: Email is the New Phone Call
Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.
Cascade Team
3 min read
Β
Media Industry Changes and What It Means for Startups and Small Enterprise Business PR
Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....
Jennifer Fortney
7 min read
Β
Entrepreneur Tip: 6 Ways for Startup Founders to Take a Break & Create Fresh Thinking
For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...
Cascade Communications
3 min read
Β
Career Tip: Why Everyone Needs to Find the Entrepreneur Inside
While individuals continue to try and find a good, full-time career, itβs no surprise that many are turning to temporary work to tie them...
Cascade Communications
4 min read
Β
How to Become an Expert & Drive Media Interest
Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel...
Cascade Communications
4 min read
Β
PR Tip: Planning for A Crisis Can Save Your Brand. Here's How to Do It.
Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But...
Cascade Communications
3 min read
Β
PR Tip: Social Media Let's You Think BIG with PR
For better or worse, social media is here to stay, however, it's evolved over time as new players hit the market and steal eyeballs,...
Jennifer Fortney
4 min read
Β
Is Your Business Really Ready for PR? This Checklist Will Save You Time & Money
Are you prepared? Crisis communications checklist for startups, small business and small enterprise.
Jennifer Fortney
5 min read
Β
Cascade Named a Best PR Firm in Chicago for Third Consecutive Year
Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...
Jennifer Fortney
1 min read
Β
bottom of page