At Cascade, we understand that being searched and discovered is key to improving your online presence. Today, to improve search...

Every day our clients hire us to achieve media stories and opportunities for them through, what is called, "Earned" media placements....

Top marketing tips and strategy for small businesses in 2024

When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...

Small businesses and entrepreneurs understand the value of PR but for different reasons. Startups want to attract customers and investors...

When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...

(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched...

Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover...

Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your...