Cascade Communications
Formula PR is Dead
When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...
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The Cascade Effect
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Jennifer Fortney
- Jan 26, 2019
- 3 min
Why You Can DIY PR for Your Business
(As originally written for and published on NBCChicago.com's Inc. Well) As an entrepreneur, the most precious commodity you have is time....
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Jennifer Fortney
- Jun 19, 2018
- 3 min
Top Tips for Best Results for Press Releases to Media
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...
22
Jennifer Fortney Cascade PR
- Jun 19, 2018
- 6 min
2018 Checklist: 5 Reasons Your Website Isn't Selling
Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...
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Jennifer Fortney Cascade PR
- May 31, 2018
- 1 min
What is PR and What it Isn't: 4 Myths & Facts of Public Relations
Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To...
27
Jennifer Fortney Cascade PR
- Mar 31, 2018
- 5 min
Con Artists “Catfishing” Startups. An Epidemic?
This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it. Finally,...
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Jennifer Fortney Cascade PR
- Mar 29, 2018
- 3 min
Top Creative PR Tips to Create Opportunities with Media
As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination,...
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Cascade Communications
- Mar 26, 2018
- 2 min
Cascade Communications Featured Among Top PR Firms in Chicago
Earlier this month, Cascade Communications began assisting Clutch in their leading public relations research. After working closely with...
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Jennifer Fortney
- Mar 20, 2018
- 6 min
Over Discounting Can Kill Your Brand and Destroy Perceived Value
When business is slower than desire, many companies believe discounts will bring customers who will return for more, but in truth that...
423
Jennifer Fortney
- Mar 16, 2018
- 2 min
Experts Reveal Top PR Tips for Great Press Releases
Would you like to be interviewed by media? Are you frustrated as to why your press release(s) aren't getting the coverage you desire? Do...
5
Cascade Communications
- Mar 12, 2018
- 3 min
Don't Fall for The PR Wolf in Sheep’s Clothing
Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy...
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Jennifer Fortney
- Mar 6, 2018
- 3 min
PR Stunts: The good, bad and the really, really ugly
(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...
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Jennifer Fortney
- Mar 5, 2018
- 2 min
Cascade Communications Joins Clutch’s Coverage of Leading PR Firms in Chicago
Working on behalf of business owners, entrepreneurs, and startup founders everywhere, Cascade Communications has a passion for brand...
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Cascade Communications
- Mar 4, 2018
- 3 min
How to Be a Great Client: Simple Tips for Working with Your PR Agency
Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...
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Jennifer Fortney
- Mar 1, 2018
- 2 min
What exactly IS PR? How Does it Work? New Book Solves Mystery
Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....
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Cascade Communications
- Feb 28, 2018
- 4 min
Media Interviews: Where Patience Meets Savvy
There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...
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Cascade Communications
- Feb 26, 2018
- 3 min
Don’t Spam Editors: Five Tips to Earn Their Respect
For small businesses DIYing PR there are three things that they have to learn to do well so be successful: 1. Tell their story – in...
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Cascade Communications
- Feb 21, 2018
- 3 min
What is Your Brand? Why it Can Make, Break Your Business
Starting a business can seem like a daunting task with applications and business plans, but if you don't know or understand what your...
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Jennifer Fortney
- Feb 19, 2018
- 2 min
DIY PR - Tips for Starting Out
Small business owners ask me this same thing almost on a regular basis - "I can't afford to hire a professional to manage public...
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Cascade Communications
- Feb 16, 2018
- 3 min
Get Your Press Release Seen By Targeting Your Audience
When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...
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