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Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
small business and small enterprise today
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What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their...
Cascade Team
Mar 28, 20234 min read
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
Cascade Team
Mar 22, 20235 min read
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now
It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do...
Cascade Team
Mar 14, 20234 min read
Why Your PR Strategy May be “Crying Wolf”
PR tip: How to, and how not to, use a press release for your business.
Cascade Team
Mar 8, 20233 min read
How to Use a Press Release: Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention...
Cascade Team
Mar 8, 20235 min read
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a...
Cascade Team
Mar 2, 20235 min read
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
Cascade Team
Feb 24, 20235 min read
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
Cascade Team
Feb 16, 20236 min read
How to Bootstrap a Product Launch
How to Bootstrap a Product Launch. Bootstrapping marketing for a small business.
Cascade Team
Feb 8, 20235 min read
How to Increase Online Visibility for Your Small Business Like Big Brands
How to market a startup like a big brand. How to compete with big brands.
Cascade Team
Jan 31, 20235 min read
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