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The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
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Cascade Communications Bags a Spot on Clutch’s List of Top Public Relations Companies in Illinois
Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...
Jennifer Fortney
2 min read
PR Tip: Actually, This is Not What Successful Companies Do for PR
Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...
Jennifer Fortney
4 min read
Keeping up with Media: What Companies Need to Know to Get PR
Print newspapers and digital outlets are outsourcing printing, cutting staff and deadlines and extending others all while turning over...
Jennifer Fortney
3 min read
Cascade Named One of Best Digital Marketing Agencies in Chicago
We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...
Jennifer Fortney
1 min read
After 20 Years as a PR Agency, This is Why We're Now a Story Agency
The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. With the...
Jennifer Fortney
3 min read
Integrated Marketing- Why it's Important Today
You've heard the saying, don't put all of your eggs in one basket. Today, there is nothing more important when it comes to marketing....
Cascade Communications
4 min read
Do Startups Really Need PR?
(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is...
Jennifer Fortney
2 min read
What is a "Brand" and Why You Aren't One....Yet.
What is a brand and why you're not one...yet. How to create a brand.
Cascade Communications
4 min read
Marketing Tip: Do These 6 Things to Improve Your Digital Marketing
While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...
Jennifer Fortney
6 min read
Lessons from 2020: How Covid-19 Has Changed PR and the Way You Tell Your Story
As many people anticipate the end of 2020, it’s not likely that just because the year ends that much will change. In fact, it’s likely to...
Jennifer Fortney
3 min read
PR Tip: The Two Most Overlooked PR Approach to Generating Media Coverage
PR tips: how to generate PR for your startup, small business
Jennifer Fortney
2 min read
Cascade PR Brings on Award-winning Journalist, Sandra Guy, as Content Strategist
Here at Cascade Communications, we're always innovating to stay ahead of industry trends to ensure success for our clients now and in the...
Jennifer Fortney
2 min read
Cascade PR & Story Agency Named a Top PR Firm
As a top PR firm, Cascade PR knows it can be tough for a new business to manage its public image, brand and story effectively while...
Jennifer Fortney
2 min read
Fintech Startup Offers Retailers, Consumers 'Checkout Anywhere' in Store for Holiday 2020
Thanks to Covid-19, retailers, like many other businesses, are in a bit of a pickle in 2020 when it comes to planning Q4/holiday sales,...
Jennifer Fortney
3 min read
Cascade PR, A Story Agency, Named Top B2B Companies in U.S.
At Cascade we always strive to provide the best, most customized experience for our clients who come to us from every category, every...
Jennifer Fortney
1 min read
What You Need to Know About the Changing Media Environment
Today, news is dominated continuously by Covid-19, which has negatively impacted the media world. Due to low subscriptions and a...
Jennifer Fortney
3 min read
Marketing Tips: Marketing Your Business During a Pandemic: Building Authentic, Connected Experiences
How to market, communicate and grow your business during a pandemic.
Jennifer Fortney
1 min read
Over Discounting Can Kill Your Brand and Destroy Perceived Value
The truth about customer discounts. Is it killing your brand and destroying perceived value?
Jennifer Fortney
6 min read
This New Dating App is Betting on Social Distancing for Finding a Relationship
The question is...would you begin talking with someone online without knowing what they look like? People, especially between men and...
Jennifer Fortney
5 min read
PR Tip: A Better Way to Generate News Stories for Your Business
We created a unique and easy way for media to collaborate with PR folks, like us, on stories...
Jennifer Fortney
2 min read
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