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The Cascade Effect

The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today

Jennifer Fortney

Do Startups Really Need PR?

(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is no...

Cascade Communications

What is a "Brand" and Why You Aren't One....Yet.

Branding is defined as: creating an automatic recognition and emotional feeling towards a product, company or event by using consistent...