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The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
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How to Recreate Travel Memories and Inspire New Ones
With suddenly more time on your hands, how are you recreating the trips and vacations that have meant the most to you right now?
Jennifer Fortney
4 min read
The Best Business Books to Read While Quarantined
Are you looking for advice, inspiration and know how to help your business survive quarantine? Maybe you are taking time to plan a killer...
Jennifer Fortney
6 min read
PR Tips: Why Media are Sending Your Press Release to the Trash Bin
PR tips for startups and small businesses.
Cascade Communications
3 min read
12 Tips for DIY PR for Small Business and Small Enterprises
Want to DIY PR for your startup or small business. Here are tips for doing it yourself.
Cascade Communications
4 min read
Is PR Right For Your Small Business or Startup?
(As originally posted to NBCChicago.com's Inc Well) Sometimes I feel like a doctor. It never fails that whenever someone asks what I do...
Cascade Communications
3 min read
The Best PR Goes Beyond the Headline
Starting off a new year, new decade and celebrating 19 years in business seems like a lot of excitement. After launching in January 2001,...
Jennifer Fortney Cascade PR
2 min read
When is it Time to Hire a PR Agency?
Here's a question for you: Are you interested in running your business or growing your business? When you first start your business you...
Cascade Communications
4 min read
What to Know About PR: 7 Things To Consider Before Pursuing Public Relations
One of the first things I do when speaking to a potential new client is to uncover what makes them unique; different what is the story...
Cascade Communications
3 min read
Why You Can DIY PR for Your Business
(As originally written for and published on NBCChicago.com's Inc. Well) As an entrepreneur, the most precious commodity you have is...
Jennifer Fortney
3 min read
6 Reasons You Should Love Your PR Agency
Today, everyone is focused on the love of a partner, friend or family member, but are you honoring your professional relationships with...
Cascade Communications
3 min read
Top Creative PR Tips to Create Opportunities with Media
As a startup, you are the Believer . The one who holds the candle of Faith . Who pushes through the barriers with Determination ,...
Jennifer Fortney Cascade PR
3 min read
Top Tips for Best Results for Press Releases to Media
I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...
Jennifer Fortney
3 min read
What is PR and What it Isn't: 4 Myths & Facts of Public Relations
Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To...
Jennifer Fortney Cascade PR
1 min read
Con Artists “Catfishing” Startups. An Epidemic? Tips for Startups.
This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it Finally,...
Jennifer Fortney Cascade PR
5 min read
Cascade Communications Featured Among Top PR Firms in Chicago
Earlier this month , Cascade Communications began assisting Clutch in their leading public relations research. After working closely with...
Cascade Communications
2 min read
Don't Fall for The PR Wolf in Sheep’s Clothing. Find a Good Publicist.
Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy...
Cascade Communications
4 min read
PR Stunts: The good, bad and the really, really ugly
(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...
Jennifer Fortney
3 min read
Cascade Communications Joins Clutch List of Leading PR Firms in Chicago
Cascade PR, a leading Clutch rated PR Agency in Chicago for startups, small business, small enterprise.
Jennifer Fortney
2 min read
How to Be a Great Client: Simple Tips for Working with a PR Agency
Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...
Cascade Communications
3 min read
What exactly IS PR? How Does it Work? New Book Solves Mystery & Tips for DIY PR
Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....
Jennifer Fortney
2 min read
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