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The Cascade Effect

The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today

Jennifer Fortney

Best Press Release Tips from the Top PR Pros

I am always looking for ways to share with entrepreneurs the best practices for conducting public relations for their business. DIY PR...

Cascade Communications

How Does PR Help Your Business?

The practice of public relations seems to be an intangible to many. Why? Because unlike advertising where you pay someone to develop and...

Jennifer FortneyCascade Communications

Are You Primed For Growth?

I’ve told you how public relations can help grow your business, but are you truly ready for the growth a strategic marketing program can...

Jennifer Fortney

What Facebook Content, News Feed Transition Means for Marketers

“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...

Jennifer Fortney

Doing Good Can Double PR Exposure

Corporate Responsibility is real and consumers and clients want to know that you stand for more than just profit in today's world. How...

Jennifer Fortney

So, You Think You Can't Afford a Publicist

I hear it time and again but you think you can’t afford to hire professionals to help you with PR? It’s not true, well not always. Look,...

Cascade Communications

Want to Attract Media Attention? Define the Why

There are a number of ways a business can attract the attention of media. Some good, some bad, some really bad. For those seeking media...

Jennifer Fortney

Top DIY PR Tips for Every Small Business, Startup

By Anna Dizon on November 9, 2017 | Marketing, Press Releases Public relations has evolved from being just a sales strategy to an art...

Jennifer Fortney

Why You Need to Be Telling Your Story, Not Selling

(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched...

Jennifer Fortney

Prepping Your Business for Marketing Success

(As originally written for and published on NBCChicago.com's Inc. Well) So your business is going to be featured on TV or in a print...