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Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
small business and small enterprise today
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What is the Role PR Plays in a Startup?
What role does PR play in a startup? How does PR help a startup grow?
Cascade Team
Jan 21, 20234 min read
Why Search Should be A Key Consideration for Your PR Campaign
Why Search Should be A Key Consideration for Your PR Campaign
Cascade Team
Jan 3, 20233 min read
Top 6 Search Engines Aren't What You Think They Are
As we move into 2023, a model that we've been executing and building upon is still only slightly gaining traction, despite the plethora...
Cascade Team
Dec 7, 20223 min read
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before. Recent surveys of...
Cascade Communications
Oct 12, 20224 min read
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
Marketers and business owners are quickly trying to understand Gen Z, a unique generation that is driving authenticity, social missions...
Cascade Team
Jul 11, 20222 min read
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
Cascade Team
Jul 6, 20221 min read
Here's What You Need to Know About Launching Your Startup in the U.S.
Tips on how to launch a start up in the US
Cascade Team
Jun 28, 20222 min read
Cascade Communications Named a Clutch Top PR Firm
We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...
Jennifer Fortney
Jun 24, 20222 min read
Media Interviews Go Digital: Email is the New Phone Call
Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.
Cascade Team
May 5, 20223 min read
Media Industry Changes and What It Means for Startups and Small Enterprise Business PR
Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....
Jennifer Fortney
Apr 21, 20227 min read
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