Cascade Team
Media Interviews Go Digital: Email is the New Phone Call
Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.
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The Cascade Effect
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Jennifer Fortney
- Apr 21, 2022
- 6 min
Media Industry Changes and What It Means for Startups and Small Enterprise
Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....
29
Cascade Communications
- Mar 18, 2022
- 3 min
6 Ways for Startup Founders to Take a Break & Create Fresh Thinking
For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...
18
Cascade Communications
- Mar 10, 2022
- 4 min
Why Everyone Needs to Find the Entrepreneur Inside
While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them...
18
Cascade Communications
- Feb 26, 2022
- 3 min
How to Become an Expert & Drive Media Interest
Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel...
10
Jennifer Fortney
- Feb 13, 2022
- 3 min
Paid Media, Guarantees and A Cautionary Tale
Paid media is a reality for PR pros and businesses that want to generate awareness and drive traffic, creating a complicated balance for...
8
Cascade Communications
- Jan 10, 2022
- 3 min
Planning for A Crisis Can Save Your Brand. Here's How to Do It.
Most people think it's bad luck to consider the worst possible effect their service, product or business might have on a customer. But...
10
Jennifer Fortney
- Jan 6, 2022
- 3 min
This is The One Marketing Strategy You Need for 2022
Today's story marketing can seem complex and overwhelming - how do you break through the clutter? - but we've been quietly innovating...
14
Jennifer Fortney
- Jan 5, 2022
- 3 min
Social Media Let's You Think BIG with PR
For better or worse, social media is here to stay, however, it's evolved over time as new players hit the market and steal eyeballs,...
4
Jennifer Fortney
- Aug 21, 2021
- 5 min
Is Your Business Really Ready for PR? This Checklist Will Save You Time & Money
When clients want PR they want it now, but they're not always ready for it. Our checklist helps you evaluate if this is the right time to...
21
Jennifer Fortney
- Aug 19, 2021
- 1 min
Cascade Named a Best PR Firm in Chicago for Third Consecutive Year
Out of 156 Chicago-area PR agencies, Cascade is one of just 31 selected for Expertise.com's Best PR Firms in Chicago. Celebrating 20...
7
Jennifer Fortney
- Jun 25, 2021
- 2 min
Cascade Communications Bags a Spot on Clutch’s List of Top Public Relations Company in Illinois
Knowing how to tell a story is what makes a business rise against its competitors. We understand this, and we help great companies tell...
12
Jennifer Fortney
- Apr 3, 2021
- 3 min
Actually, This is Not What Successful Companies Do for PR
Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...
8
Jennifer Fortney
- Mar 24, 2021
- 3 min
Keeping up with Media: What Companies Need to Know
Print newspapers are outsourcing printing, cutting staff and deadlines and extending others all while turning over stories to freelance...
26
Jennifer Fortney
- Mar 11, 2021
- 1 min
Cascade Named One of Best Digital Marketing Agencies in Chicago
We continue to celebrate our 20th Anniversary the only way a company can, online and with more acknowledgements of our work and...
25
Jennifer Fortney
- Feb 22, 2021
- 3 min
After 20 Years as a PR Agency, This is Why We're Now a Story Agency
The funniest thing happened recently. Cascade celebrated 20 years in business, and we were so busy it just floated on by. with the...
7
Cascade Communications
- Feb 6, 2021
- 4 min
Integrated Marketing- Why it's Important Today
You've heard the saying, don't put all of your eggs in one basket. Today, there is nothing more important when it comes to marketing....
4
Jennifer Fortney
- Jan 1, 2021
- 2 min
Do Startups Really Need PR?
(As originally written for and published on NBCChicago.com's Inc. Well) I am often inspired by other online content and this story is no...
10
Cascade Communications
- Jan 1, 2021
- 4 min
What is a "Brand" and Why You Aren't One....Yet.
Branding is defined as: creating an automatic recognition and emotional feeling towards a product, company or event by using consistent...
8
Jennifer Fortney
- Dec 29, 2020
- 5 min
Do These 6 Things to Improve Your Digital Marketing in 2021
While most businesses continued to thrive this past year, many did not, and it begs the question why that is. In today’s world where...
15
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