top of page
.png)
Welcome to
The Cascade Effect
The expert knowledge on Integrated Digital Brand Marketing and what matters to startups, small business and small enterprise and owners in transition today.
Search
2024 Checklist: 7 Reasons Your Website Isn't Selling
Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...
Cascade Team
7 min read
Social Media Trends: What Facebook Content, News Feed Transition Means for Marketers
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...
Jennifer Fortney
2 min read
Top DIY PR Tips for Every Small Business, Startup
Expert tips on how to DIY PR for your startup, small business
Jennifer Fortney
3 min read
Search Trends: Improving Your Discovery in Search. Experts Predict Priorities for 2024
At Cascade, we understand that being searched and discovered is key to improving your online presence. Today, to improve search...
Cascade Team
1 min read
Paid Media, Guarantees and A Cautionary Tale
Every day our clients hire us to achieve media stories and opportunities for them through, what is called, "Earned" media placements....
Cascade Communications
4 min read
This is The One, Top Marketing Strategy You Need for 2024
Top marketing tips and strategy for small businesses in 2024
Jennifer Fortney
3 min read
PR Tip: Formula PR is Dead. Custom, Niche is Thriving.
When I started in PR many, many years ago there was barely an Internet, in fact we didn't even have computers in our office for every...
Cascade Communications
3 min read
Why PR Works For Startups & Small Business
Small businesses and entrepreneurs understand the value of PR but for different reasons. Startups want to attract customers and investors...
Cascade Communications
3 min read
How to Get Your Press Release Seen By Targeting Your Audience
When you're a small business owner you wear every hat from accounts receivable and manager to new business/sales and marketing. It can be...
Cascade Communications
4 min read
PR Strategy: Why You Need to Be Telling Your Story, Not Selling
(As originally posted on NBC5 Chicago "Inc. Well") It’s no surprise that over my years in journalism and public relations I have watched...
Jennifer Fortney
3 min read
Prepping Your Business for Marketing Success & Growth
(As originally written for and published on NBCChicago.com's Inc. Well) So your business is going to be featured on TV or in a print...
Jennifer Fortney
4 min read
How to Rank High in Search: The Best Secrets for DIY SEO
Today, online search is the foundation of our lives. It helps us answer trivia questions, locate a rare collectible and help us discover...
Cascade Team
4 min read
Uncovering Your Business' News Story & Generate PR
Generating positive public relations is all about THE STORY. What is your story and why are you unique in the industry or amongst your...
Cascade Communications
3 min read
What Makes a Story Truly Newsworthy & Compelling to Media
As former journalists and veteran PR pros who understand the news and needs of media, we are often helping our clients flush out their...
Cascade Team
4 min read
If You’re an Entrepreneur, Don’t Read the News
If You’re an Entrepreneur, Don’t Read the News
Cascade Team
5 min read
If You Aren’t Using Video as Part of a PR Strategy, This is Why You Should Do It Now
It’s no secret that video has become a crucial part of our lives and search. Today, you can go to YouTube or TikTok to learn how to do...
Cascade Team
4 min read
Why Your PR Strategy May be “Crying Wolf”
PR tip: How to, and how not to, use a press release for your business.
Cascade Team
3 min read
How to Use a Press Release: Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention...
Cascade Team
5 min read
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a...
Cascade Team
5 min read
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
Cascade Team
5 min read
bottom of page