Many entrepreneurs say they need PR help but are not quite sure of the difference between public relations, marketing and advertising. To...

Every business is concerned with SEO. Any why shouldn’t they be? Where you rank on search engines can determine how well your business...

Like all small businesses, my work email finds its way onto many lists. My junk email box is a menagerie for everything from VC offers to...

This is a topic that has been on mind for several years and I haven’t been 100% on whether I should, or how I would, address it. Finally,...

As a startup, you are the Believer. The one who holds the candle of Faith. Who pushes through the barriers with Determination,...

Earlier this month, Cascade Communications began assisting Clutch in their leading public relations research. After working closely with...

When business is slower than desire, many companies believe discounts will bring customers who will return for more, but that strategy...

For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...

It's a New Year and time for new thinking in generating positive attention for your business. Would you like to be interviewed by media?...

I see it all of the time. A press release that reads like more of an informational brochure than an actual compelling news story; a...

Thanks to the world of the Internet almost anyone can paint the picture of whom they would like to be, but really aren't. A flashy...

While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them...

(As originally written for and published on NBCChicago.com's Inc. Well) Most companies understand the power of a press release as a tool...

(As originally published on NBCChicago.com's Inc. Well) PR Stunts. Everyone wants to do them and hopes they trigger massive media...

Working on behalf of business owners, entrepreneurs, and startup founders everywhere, Cascade Communications has a passion for brand...

Learning to work with an agency, especially when you’ve never done it before, can be an exercise in trust and faith. Having an...

I am often asked the question "why should we go with PR?" The answers are quite simple: 1. Public relations is a more affordable...

Over the past 17 years in business, I have had more people - entrepreneurs and corporate executives - ask me about PR and "what is it?"....

There’s nothing worse than being interviewed by a journalist only to forget who you’re speaking to and that everything you say is “on the...

Every business is concerned with SEO. Any why shouldn’t they be? Where you rank on search engines can determine how well your business...