Cascade Team
Why Your PR Strategy May be “Crying Wolf”
PR tip: How to, and how not to, use a press release for your business.
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Welcome to
The Cascade Effect: A Digital PR Blog
The news stories we're working on, the expert knowledge on marketing/PR and what matters to businesses today
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Cascade Team
- Mar 8, 2023
- 5 min
How to Use a Press Release: Are Press Releases Really Worth it Today and What to Do Instead
Up until about 10 years ago the press release was still a powerful tool for companies to distribute news broadly to attract the attention...
57
Cascade Team
- Mar 2, 2023
- 5 min
Why Your PR Strategy Must be Experiential With or Without a Physical Product
Today’s customers and consumers have named “experience” as one of the most important determinants as to whether they will engage with a...
19
Cascade Team
- Feb 24, 2023
- 5 min
How to Develop a Marketing Budget for a Small Business
How to Develop a Marketing Budget for a Small Business
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Cascade Team
- Feb 16, 2023
- 6 min
How to Get Press Coverage for Your Startup, Small Enterprise
How to Get Press Coverage for Your Startup, Small Enterprise
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Cascade Team
- Feb 8, 2023
- 5 min
How to Bootstrap a Product Launch
How to Bootstrap a Product Launch. Bootstrapping marketing for a small business.
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Cascade Team
- Jan 31, 2023
- 5 min
How to Increase Online Visibility for Your Small Business Like Big Brands
How to market a startup like a big brand. How to compete with big brands.
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Cascade Team
- Jan 21, 2023
- 4 min
What is the Role PR Plays in a Startup?
What role does PR play in a startup? How does PR help a startup grow?
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Cascade Team
- Jan 3, 2023
- 3 min
Why Search Should be A Key Consideration for Your PR Campaign
Why Search Should be A Key Consideration for Your PR Campaign
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Cascade Team
- Dec 7, 2022
- 3 min
Top 6 Search Engines Aren't What You Think They Are
As we move into 2023, a model that we've been executing and building upon is still only slightly gaining traction, despite the plethora...
15
Cascade Communications
- Oct 12, 2022
- 4 min
10 Tips for Pitching Media on Twitter
Thanks to Twitter and Facebook, getting in front of an interacting with media has become easier than before. Recent surveys of...
49
Cascade Team
- Jul 11, 2022
- 2 min
8 in 10 Gen Z Consumers Say Social Media Offers More Brand Authenticity
Marketers and business owners are quickly trying to understand Gen Z, a unique generation that is driving authenticity, social missions...
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Cascade Team
- Jul 6, 2022
- 1 min
All it Takes is One Poor Experience to Lose a Customer - Study Shows
We've been talking a lot about customer experience these days and a new study out by customer engagement firm Verint proves why. The...
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Cascade Team
- Jun 28, 2022
- 2 min
Here's What You Need to Know About Launching Your Startup in the U.S.
Tips on how to launch a start up in the US
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Jennifer Fortney
- Jun 24, 2022
- 2 min
Cascade Communications Named a Clutch Top PR Firm
We're thrilled to again announce that we've been named one of the Top PR Firms in Illinois. At Cascade Communications, we help businesses...
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Cascade Team
- May 5, 2022
- 3 min
Media Interviews Go Digital: Email is the New Phone Call
Every business wants to be interviewed by media in a traditional way but we must accommodate changing needs of media.
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Jennifer Fortney
- Apr 21, 2022
- 7 min
Media Industry Changes and What It Means for Startups and Small Enterprise Business PR
Since before the pandemic started, we began seeing changes in the media industry and news environments that we've been keeping a tab on....
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Cascade Communications
- Mar 18, 2022
- 3 min
Entrepreneur Tip: 6 Ways for Startup Founders to Take a Break & Create Fresh Thinking
For entrepreneurs, it is a day in and day out grind of drinking the same Kool-aid. It is easy to develop tremendous determination and...
20
Cascade Communications
- Mar 10, 2022
- 4 min
Career Tip: Why Everyone Needs to Find the Entrepreneur Inside
While individuals continue to try and find a good, full-time career, it’s no surprise that many are turning to temporary work to tie them...
21
Cascade Communications
- Feb 26, 2022
- 4 min
How to Become an Expert & Drive Media Interest
Public relations has many arms and legs beyond just a press release and pitching a story. There are a variety of strategies that fuel...
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