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The Cascade Effect
The expert knowledge on Integrated Digital Marketing and what matters to startups,
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Affiliate PR: This is Why Affiliate Links Are a Must for Fashion Brand PR Strategy
This is why every fashion brand must use affiliate links for PR and audience engagement
Cascade Team
Jan 103 min read
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Rethinking PR Strategy for an Evolving Media Environment in 2025: 10 Strategic Tactics
Cascade Team
Jan 35 min read
Why is My Company Not Getting PR Coverage? The Current State of Media in the U.S. and Its Impact on Public Relations
The media industry is in major flux. Companies need to rethink what PR is and how it works. Expert PR tips for startups and small business.
Jennifer Fortney
Dec 27, 20246 min read
PR Strategy: The Future of PR in a Changing Media Landscape
What is digital PR? How can I increase my product's visibility online? This is what PR is today and it's future.
Cascade Communications
Aug 19, 20246 min read
How Mastering Public Speaking Can Propel Small Business Growth
Tips on how public speaking can grow your small business.
Cascade Team
Jul 25, 20245 min read
Top Startup Funding Opportunities for Female-led Businesses
Finding funding as a female entrepreneur, startup founder or business owner may be easier than you think. Here is a list of funding opps.
Jennifer Fortney
May 30, 202413 min read
Product Launch: How to Launch a New Beverage Trend That Sets a Market on Fire
How to Launch a New Beverage Trend That Sets a Market on Fire
Jennifer Fortney
Apr 29, 20244 min read
2024 Checklist: 7 Reasons Your Website Isn't Selling
Any PR agency can get your business media attention that will drive traffic to your website, however, not many of them care about the...
Cascade Team
Apr 15, 20247 min read
Social Media Trends: What Facebook Content, News Feed Transition Means for Marketers
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” said Zuckerberg in...
Jennifer Fortney
Apr 3, 20242 min read
Top DIY PR Tips for Every Small Business, Startup
Expert tips on how to DIY PR for your startup, small business
Jennifer Fortney
Mar 30, 20243 min read
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